Hidup Marsudi
SekolahTinggi Ilmu Ekonomi Atma Bhakti Surakarta

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

Sumbangan Sektor Pariwisata Terhadap Pendapatan Asli Daerah (PAD) Kabupaten Pacitan Hidup Marsudi
Riset Manajemen dan Akuntansi Vol 16, No 2 (2025): Volume 16 Nomor 2 November 2025
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v16i2.493

Abstract

Pacitan Regency is a small regency that has various tourism potentials in it, ranging from natural tourism to cultural tourism. This study aims to determine the effect of the number of tourist visits, the number of hotel rooms and the number of tourist attractions on the original regional income of the tourism sector of Pacitan Regency for the period 2019-2024. The object of this study is income in the tourism sector of Pacitan Regency. The data used in this study are secondary data taken from the Central Statistics Agency (BPS) and the Pacitan Regency Tourism Office. This study uses multiple linear regression data analysis.Based on the analysis that has been carried out, the results obtained show that together the three variables have a significant effect with the results of the Adjusted R square test of 90.1% on the original regional income of the tourism sector, while the remaining 9.9% is influenced by variables outside those studied. Partially, only the variable number of tourist visits shows a positive and significant effect on the original regional income of the tourism sector of Pacitan Regency, while the variables number of hotel rooms and number of tourist attractions have a positive but not significant effect on the original regional income of the tourism sector of Pacitan Regency.
Faktor-Faktor Bauran Pemasaran Yang Menumbuhkan Minat Beli Konsumen Pada Produk Eiger Di Karanganyar Hidup Marsudi; Wening Nalurita
Riset Manajemen dan Akuntansi Vol 17, No 1 (2026): Volume 17 Nomor 1 Mei 2026
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v17i1.516

Abstract

This study aims to examine the effect of product quality, price, promotion and distribution on the purchasing power of Eiger products in Karanganyar This type of research is quantitative and uses data collection techniques through the distribution of questionnaires, interviews, observations and literature studies using the Accidental sampling approach with 100 respondents. While the data analysis method used includes analysis of research instruments consisting of validity tests, reliability tests, classical assumption tests, multiple linear regression tests. The results of this study that using the t test shows that the product quality variable has a significant effect on consumer purchasing power, while through the f test it can be seen that together the four variables affect consumer purchasing power. The adjusted R square figure is 0.970 or 97.0%. Based on the results of this study, the variables of product quality, price, promotion and distribution partially or simultaneously have an effect on consumer purchasing power on Eiger products in Karanganyar