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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital
Soni Gustika
Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Entrepreneurial Strategies: Theoretical and Practical Review (Journal - Entrepreneurial Strategies) Soni Gustika
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.10090

Abstract

This study presents a comprehensive review of entrepreneurial strategies relevant to micro, small, and medium enterprises (MSMEs) as well as start-ups during the 2015–2025 period. The article discusses strategic entrepreneurship frameworks, the comparison of entrepreneurial decision-making logics (effectuation vs. causation), marketing strategies and digitalization, access to financing, growth and scaling strategies, as well as policy implications. In addition, several brief case studies and practical recommendations are provided that can be adopted by entrepreneurs and policymakers.
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