Sopiah Sopiah
Master of Management Program, Faculty of Economics and Business, Universitas Negeri Malang

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THE EFFECT OF BRAND VALUE CO-CREATION, BRAND TRUST, AND PERCEIVED EASE OF USE ON INVESTMENT INTEREST THROUGH ELECTRONIC WORD OF MOUTH : (Case Study On Landx Investors) Janggih Maqsuda; Sopiah Sopiah; Agus Hermawan
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i2.1027

Abstract

The contribution of MSMEs is large to the Indonesian economy, but this sector still has obstacles in obtaining capital. Therefore, referring to the Indonesian Capital Market regulations, the government through OJK (Financial Services Authority), issued Regulation Number 37/POJK.04/2018 on Crowdfunding Services through information technology-based stock offerings (Equity Crowdfunding). LandX is an ALUDI registered organizer that already has OJK license. The average level of funds raised by LandX per project is up to 4 billion. The population in this study are investors who have registered at LandX totaling 88,572 as of December 2022. Samples taken using purposive sampling. The conclusions of this study are Brand trust has a significant effect on investor interest in investing, Brand value co-creation engagement attitude has no significant effect on investor interest in investing in LandX through e-WOM, Brand value co-creation engagement behavior has a significant effect on investor interest in investing in LandX through e-WOM, Perceived ease of use has a significant effect on investor interest in investing in LandX through e-WOM and E-WOM has a significant effect on investor interest in investing in LandX.
ORGANIZATIONAL CULTURE, LEADERSHIP, AND ORGANIZATIONAL PERFORMANCE : SYSTEMATIC LITERATURE REVIEW Fuad Alfaridzi Setiawan; Sopiah Sopiah
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.16023

Abstract

This study systematically reviews existing literature to examine how organizational culture and leadership style affect organizational performance. Adopting a descriptive design and qualitative approach, it compiles studies from multiple sources, particularly the Scopus database using the keywords “organizational culture, leadership, and organizational performance” for the period 2019–2024. The synthesis of 17 selected articles shows that a strong organizational culture combined with adaptive, effective, and responsive leadership substantially enhances employee engagement and productivity. The review further indicates that transformational and situational leadership styles are especially effective in aligning employees with organizational cultural values, thereby improving overall performance. Accordingly, the study argues that organizations that invest in a supportive culture and inclusive leadership are more likely to achieve superior performance outcomes, while also providing useful insights for practitioners and leaders in designing strategies to strengthen performance. Keywords: Organizational Culture; Leadership; Organizational Performance