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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL)
Yunus Sading
Department of Development Economics, Faculty of Economics and Business, Universitas Tadulako, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Marketing Mix Factors Influencing Handicraft Sales Dewi Citra Christianda; Eko Jokolelono; Yunus Sading; Andi Herman Jaya; Musdayati Musdayati
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i3.1750

Abstract

The MSME sector plays a crucial role in Indonesia's economy. In Palu City, MSMEs absorb 97% of Palu City's workforce, making the handicraft industry vital for economic growth and cultural preservation. Mantikulore sub-district houses 11 handicraft industries, primarily ebony-based products, but faces competitive challenges in product quality, pricing, location, and promotion. Research indicates that product quality and business location significantly influence consumer purchasing decisions, highlighting the need to understand these factors for strategic industry development. The primary objective of this study is to examine the various elements that impact the selling of handicrafts within Mantikulore sub-district in Palu City. The methodology employed in this research involves descriptive analysis, with data being gathered through a quantitative survey utilising a Likert scale and the Spearman rank correlation test. The findings from the analysis indicate that the quality of the product has a notably strong connection to sales, displaying a correlation coefficient of 0.80 (p < 0.05). Additionally, factors such as pricing and location also play a significant role in driving sales, with correlation coefficients of 0.77 (p < 0.05) and 0.74 (p < 0.05) respectively.  Conversely, it was found that promotional activities do not contribute significantly to boosting sales, as indicated by a coefficient of -0.067 (p > 0.05), suggesting that the current promotional strategies in place are ineffective in increasing sales.
Poverty Analysis of 13 Districts/Cities in Central Sulawesi Province Selvika Tinadji; Edhi Taqwa; Muhtar Lutfi; Yohan Yohan; Yunus Sading; Armin Armin
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 4 (2025): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i4.1840

Abstract

Indonesia is still grappling with considerable poverty issues, as more than 24 million individuals are currently living below the poverty line. Central Sulawesi Province is ranked as the 15th highest in terms of poverty levels across the nation, with almost 380,000 of its residents considered impoverished. From 2019 to 2023, this province's poverty rate has demonstrated varying patterns, hovering between 12% and 13%. In response to these conditions, this study seeks to examine how the average duration of schooling, level of open unemployment, and Regional Domestic Product (RDP) impact poverty rates in 13 districts and cities in the Central Sulawesi Province over the period 2020 to 2024. This research adopts a quantitative method using data sourced from the Central Statistics Agency (BPS) of Central Sulawesi. The analysis was carried out through panel data regression using Eviews 12 software. Findings from the research show that, individually, both the open unemployment rate and average duration of schooling have a significant impact on poverty levels, while the growth rate of RDP does not. Collectively, all three independent variables are influential on poverty in the 13 districts and cities of Central Sulawesi Province from 2020 to 2024. These findings highlight the urgency for focused policy measures to tackle poverty in Central Sulawesi Province, with particular emphasis on reducing unemployment and improving the quality of education.  
Co-Authors Andi Herman Jaya Armin Armin Dewi Citra Christianda Edhi Taqwa Eko Jokolelono Muhtar Lutfi Musdayati Musdayati Selvika Tinadji Yohan Yohan