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KARAKTERISTIK JASA RUMAH SAKIT DALAM PERSPEKTIF MANAJEMEN RUMAH SAKIT:  INTEGRASI KUALITAS LAYANAN DAN PENGALAMAN PASIEN Delima Cheryka; Dewi Ayu Wardhani; Eka Wisarini Putri; Elang Muhammad Firdaus; Fatimah Fatimah; A Rohendi
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 2 (2026): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/17vqcf05

Abstract

Hospitals are healthcare service organizations with complex characteristics, as the services provided are directly related to patient safety, clinical quality, and quality of life. In recent years, hospital service characteristics have evolved in response to increasing demands for service quality, greater attention to patient experience, and the accelerated adoption of digital technologies in healthcare delivery. These developments require a more comprehensive understanding from a hospital management perspective. This article aims to analyze the characteristics of hospital services from a hospital management perspective, with particular emphasis on the integration of service quality, patient experience, patient-centered care, and service digitalization. This article employs a conceptual-analytic approach based on a literatur review. The analysis is conducted through the examination and synthesis of concepts and findings from previous studies related to hospital service characteristics and hospital management published between 2020 and 2025. The literature is used as a theoretical foundation and conceptual reference to build an analytical framework, rather than as the object of a systematic review. The analysis indicates that service quality remains a fundamental foundation of hospital services, particularly in ensuring patient safety and clinical quality. However, service quality alone is no longer sufficient to explain the overall value of hospital services. Patient experience has emerged as a strategic dimension influencing patient satisfaction, trust, and hospital reputation. Furthermore, the implementation of patient-centered care strengthens the shift in service orientation toward patient needs, while digitalization reshapes interactions between patients and healthcare providers. In conclusion, hospital service characteristics are multidimensional and need to be managed in an integrated manner. Hospital management is required to combine clinical quality, service processes, patient experience, and organizational readiness for digital transformation in order to deliver patient-oriented and sustainable healthcare services.
Dari pelayanan ke pengalaman: strategi branding rumah sakit di era patient experience Marvin Luckianto Chayadi; Ketut Wiswa Wikrama; Kharisma Wisudawati; Marisna Robi; Marlina Elviana; A Rohendi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 8 No. 6 (2026): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/2g6k0560

Abstract

Perkembangan industri pelayanan kesehatan yang semakin kompetitif menuntut rumah sakit untuk tidak hanya berfokus pada mutu klinis, tetapi juga pada pengalaman pasien secara menyeluruh.Paradigma pelayanan kesehatan telah bergeser dari service quality menuju patient experience sebagai strategi utama dalam membangun citra dan daya saing rumah sakit. Artikel ini bertujuan untuk menganalisis peran patient experience sebagai strategi branding rumah sakit dalam perspektif manajemen prima. Metode yang digunakan adalah literature review dengan menelaah artikel ilmiah nasional dan internasional yang dipublikasikan dalam lima tahun terakhir (periode 2020–2025). Hasil telaah menunjukkan bahwa patient experience merupakan faktor kunci dalam pembentukan brand rumah sakit melalui peningkatan kepuasan, kepercayaan, dan loyalitas pasien. Integrasi prinsip manajemen prima—meliputi kecepatan, ketepatan, keramahan, konsistensi, dan nilai tambah—menjadi fondasi penting dalam menciptakan pengalaman pasien yang positif dan berkelanjutan. Artikel ini diharapkan dapat menjadi rujukan konseptual bagi manajemen rumah sakit dan institusi pendidikan kesehatan dalam mengembangkan strategi branding berbasis patient experience.