Idawati Idawati
Program Studi Pendidikan Bahasa dan Sastra Indonesia, Fakultas Bahasa dan Sastra, Universitas Negeri Makassar, Jalan Mallengkeri Raya, Makassar, Sulawesi Selatan 90244, Indonesia

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Gaya Bahasa Perulangan dalam Film Jembatan Pensil Karya Hasto Broto pada Unggahan Akun YouTube Dailykmps Nur Ainun Husaen; Idawati Idawati; Tuti Wijayanti
Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/panthera.v6i1.817

Abstract

This study aims to identify various forms of repetitive language styles and analyze the function of their use in the film Jembatan Pensil by Hasto Broto on the upload of the Dailykmps YouTube account. This research uses a stylistic approach, which is a study that analyzes language styles and their functions in the context of speech. The research data was obtained from the dialogues of the characters in the film, then analyzed through the stages of data reduction, data presentation (data display), and conclusion drawn. The results of the study show that there are ten forms of repetitive language styles, namely epizeukis, anaphora, tautotes, and so on. In addition, the function of the repetitive language style in this film is found in ten aspects, including strengthening the expression of feelings, emphasizing meaning, and strengthening the message. Thus, the repetitive language style in the film Pencil Bridge plays an important role in strengthening the meaning, livening up the atmosphere, and conveying the moral values contained in the story. The scientific contribution of this research lies in strengthening the study of stylistics through its application to film media, especially in the analysis of repetitive language styles, so that the findings of this research can be used as a reference for future studies that focus on audiovisual works.
Tindak Tutur Ilokusi dalam Video Iklan yang Terdapat pada Akun Air Mineral di Media Sosial YouTube Aimar Akbar; Idawati Idawati; Sakinah Fitri
Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Vol. 5 No. 4 (2025): October
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/panthera.v5i4.750

Abstract

This study aims to describe the types and functions of illocutional speech contained in mineral water accounts on YouTube social media. This study uses a qualitative method with a descriptive qualitative research design. The data source in this study came from eight advertisements consisting of four mineral water brands on YouTube social media. The data analysis used is a pragmatic approach that is carried out in detail, starting from data identification, data classification, analyzing and interpreting data, and concluding. The data from the research was obtained by grouping illocutional speech actions in the form of words, phrases, and sentences contained in mineral water advertisements. The results of the study revealed that there are five types of illocution speech acts, namely assertive, directive, commissive, expressive, and declarative. The functions found consist of the actions of reporting, affirming, predicting, claiming, acknowledging, complaining, statements, asking, commanding, suggesting, persuasive requests, offers, promises, astonishment speeches, greetings of hospitality, and announcements. These findings show that speech in advertising plays an important role in building persuasiveness and brand image on social media.