Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal West Science Interdisciplinary Studies West Science Interdisciplinary Studies Science Information System and Technology
Ajub Ajulian ZM
Departemen Teknik Elektro, Fakultas Teknik, Universitas Diponegoro
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences

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The Effect of System Security and User Trust on Online Transaction Decisions in E Commerce Bambang Winardi; Ajub Ajulian ZM; Enda Wista Sinuraya
West Science Information System and Technology Vol. 4 No. 01 (2026): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v4i01.2777

Abstract

This study aims to analyze the influence of system security and user trust on online transaction decisions in e-commerce in Indonesia. A quantitative research approach was employed, with data collected from 75 respondents using a structured questionnaire based on a Likert scale. The sampling technique used was purposive sampling, targeting individuals who have experience in conducting online transactions. Data were analyzed using SPSS version 25, including validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results show that system security and user trust have a positive and significant effect on online transaction decisions, both partially and simultaneously. System security also has a significant effect on user trust, indicating its role as a fundamental factor in building consumer confidence. The regression analysis reveals that system security and user trust significantly influence transaction decisions, with an adjusted R² value of 0.491. This indicates that 49.1% of the variation in online transaction decisions can be explained by the two variables. The findings suggest that enhancing security systems and strengthening user trust are essential strategies for e-commerce platforms to improve consumer participation and transaction behavior in Indonesia.
The Influence of Artificial Intelligence Marketing and Generative Storytelling on Brand Engagement in the Culinary Industry in West Java Ajub Ajulian ZM; Enda Wista Sinuraya
West Science Interdisciplinary Studies Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i11.2402

Abstract

This study investigates the influence of Artificial Intelligence (AI) marketing and creative storytelling on brand engagement in the culinary industry in West Java. Using a quantitative approach, data were collected from 150 respondents through a structured Likert-scale questionnaire and analyzed using SPSS Version 25. Descriptive statistics, reliability and validity tests, and multiple linear regression analysis were employed to examine the relationships between variables. The results indicate that both AI marketing and creative storytelling have a significant positive effect on brand engagement, with creative storytelling showing a slightly stronger influence. Combined, these factors explain 38.2% of the variance in brand engagement. The study highlights the importance of integrating AI-driven marketing strategies with compelling narratives to strengthen consumer interaction and loyalty, providing practical guidance for culinary businesses seeking competitive advantage in West Java.
The Influence of Artificial Intelligence Marketing and Generative Storytelling on Brand Engagement in the Culinary Industry in West Java Ajub Ajulian ZM; Enda Wista Sinuraya
West Science Interdisciplinary Studies Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i11.2402

Abstract

This study investigates the influence of Artificial Intelligence (AI) marketing and creative storytelling on brand engagement in the culinary industry in West Java. Using a quantitative approach, data were collected from 150 respondents through a structured Likert-scale questionnaire and analyzed using SPSS Version 25. Descriptive statistics, reliability and validity tests, and multiple linear regression analysis were employed to examine the relationships between variables. The results indicate that both AI marketing and creative storytelling have a significant positive effect on brand engagement, with creative storytelling showing a slightly stronger influence. Combined, these factors explain 38.2% of the variance in brand engagement. The study highlights the importance of integrating AI-driven marketing strategies with compelling narratives to strengthen consumer interaction and loyalty, providing practical guidance for culinary businesses seeking competitive advantage in West Java.
Co-Authors Bambang Winardi Enda Wista Sinuraya