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All Journal Human Capital Development Panorama Nusantara
Wasino
Universitas Asa Indonesia
Economics, Econometrics & Finance Other

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PENGARUH REVITALISASI FASILITAS WISATA DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN MINI INDONESIA INDAH Wanda Junia Ningrum; Wasino
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the effect of revitalization of tourist facilities and accessibility at Taman Mini Indonesia Indah. This study uses a quantitative method. The sampling technique uses the Accidential Sampling Technique for tourists. The data collection technique used in this study is a questionnaire and observation. Data were obtained from 100 respondents/sample selected through non-probability sampling/incidental sampling techniques, namely research techniques based on accidentally meeting researchers during data collection. The results of the study indicate that the Revitalization Variable has a positive and significant effect on the decision to visit Taman Mini Indonesia Indah. This can be seen from the significance of the F Calculate value > F Table or 58.453 > 11.283 and the significance level is 0.001 < 0.05 so is rejected and is accepted, it can be concluded that the Revitalization, Tourist Facilities, and Accessibility variables simultaneously have a significant effect on the decision to visit Taman Mini Indonesia Indah.
Pengaruh Citra Merek, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Estyana Ikawaty Ginting; Wasino
Panorama Nusantara Vol 20 No 1 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i1.2664

Abstract

Tujuan penelitian dilakukan untuk menganalisis dampak citra merek, kualitas produk dan promosi terhadap keputusan pembelian di Toko Kopi Tuku Cempaka Putih. Latar belakang penelitian ini didasari oleh peningkatan konsumsi kopi di kalangan generasi muda dan pentingnya stratregi pemasaran yang efektif untuk menghadapi persaingan di industri kopi yang semakin ketat agar menciptakan loyalitas pelanggan. Penelitian ini menggunakan metode kuantitatif dengan jumlah 100 responden dengan sampel yang diambil secara purposive sampling. Analisis regresi linear berganda dilakukan menggunakan SPSS versi 27.Analisis data menunjukkan bahwa citra merek memiliki pengaruh signifikan terhadap keputusan pembelian (signifikansi 0,005, koefisien 0,290), sedangkan kualitas produk memiliki pengaruh paling dominan (signifikansi 0,000, koefisien 0,540). Promosi juga berpengaruh signifikan (signifikansi 0,007, koefisien 0,324). Ketiga variabel tersebut menjelaskan 73,8% variasi keputusan pembelian (R2 = 0,738).
Co-Authors Estyana Ikawaty Ginting Wanda Junia Ningrum