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Feliks Anggia Binsar Kristian Panjaitan
Politeknik Negeri Madiun
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Membangun Organisasi Tangguh: Strategi Kepemimpinan Inovatif dalam Menghadapi Kompetisi Global dan Transformasi Bisnis Feliks Anggia Binsar Kristian Panjaitan
Jurnal Pengabdian West Science Vol 5 No 04 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i04.3294

Abstract

Ketidakpastian lingkungan bisnis global yang dipicu oleh disrupsi digital dan persaingan yang kian ketat memaksa organisasi untuk melakukan transformasi menyeluruh. Di tengah kompleksitas ini, kepemimpinan inovatif menjadi pilar utama dalam menjembatani berbagai disiplin ilmu untuk menciptakan strategi yang adaptif dan berkelanjutan. Artikel ini mendokumentasikan pelaksanaan seminar internasional pengabdian masyarakat yang bertujuan membekali para akademisi dan praktisi dengan wawasan integratif mengenai kepemimpinan di era transformasi. Seminar ini dilaksanakan secara daring pada 7 Februari 2026 melalui platform Zoom, melibatkan 137 dosen dari berbagai perguruan tinggi di Indonesia. Melalui pemaparan materi yang komprehensif dan diskusi interaktif, kegiatan ini berhasil memetakan tantangan nyata seperti kurangnya kesadaran manajemen puncak serta peluang besar dalam integrasi teknologi. Hasil evaluasi menggunakan kuesioner menunjukkan tingkat kepuasan yang sangat tinggi, dengan skor rata-rata di atas 3,5 dari skala 4, khususnya pada aspek penguasaan materi dan relevansi konten. Secara keseluruhan, program ini membuktikan bahwa penguatan kapasitas kepemimpinan lintas disiplin merupakan kunci dalam mendorong resiliensi organisasi di masa depan.
The Influence of Sustainability Orientation and Green Promotion on Marketing Performance and Brand Reputation of Green MSMEs in Bandung Feliks Anggia Binsar Kristian Panjaitan; Rani Eka Arini; Dila Padila Nurhasanah
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2786

Abstract

This study aims to analyze the effect of sustainability orientation and eco-friendly promotion on marketing performance and brand reputation of eco-friendly miscro, small and medium-sized enterprises (MSMEs) in Bandung. In the context of increasing environmental awareness and competitive market dynamics, MSMEs are required to adopt sustainable practices and communicate them effectively to enhance both performance and public perception. This research employs a quantitative approach using primary data collected from 180 MSMEs owners and managers through a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results indicate that sustainability orientation has a positive and significant effect on marketing performance and brand reputation. Eco-friendly promotion also shows a significant and stronger influence on marketing performance and brand reputation. Furthermore, marketing performance has a positive effect on brand reputation and serves as a mediating variable in the relationship between sustainability orientation, eco-friendly promotion, and brand reputation. The model demonstrates strong explanatory and predictive power, indicating that sustainability-driven strategies are critical for enhancing business outcomes. This study contributes to the literature by providing empirical evidence on the integration of sustainability and marketing strategies in MSMEs, particularly in developing countries. Practically, the findings offer strategic insights for MSMEs owners to improve competitiveness and long-term brand value through sustainable practices.
The Influence of Sustainability Orientation and Green Promotion on Marketing Performance and Brand Reputation of Green MSMEs in Bandung Feliks Anggia Binsar Kristian Panjaitan; Rani Eka Arini; Dila Padila Nurhasanah
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2786

Abstract

This study aims to analyze the effect of sustainability orientation and eco-friendly promotion on marketing performance and brand reputation of eco-friendly miscro, small and medium-sized enterprises (MSMEs) in Bandung. In the context of increasing environmental awareness and competitive market dynamics, MSMEs are required to adopt sustainable practices and communicate them effectively to enhance both performance and public perception. This research employs a quantitative approach using primary data collected from 180 MSMEs owners and managers through a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results indicate that sustainability orientation has a positive and significant effect on marketing performance and brand reputation. Eco-friendly promotion also shows a significant and stronger influence on marketing performance and brand reputation. Furthermore, marketing performance has a positive effect on brand reputation and serves as a mediating variable in the relationship between sustainability orientation, eco-friendly promotion, and brand reputation. The model demonstrates strong explanatory and predictive power, indicating that sustainability-driven strategies are critical for enhancing business outcomes. This study contributes to the literature by providing empirical evidence on the integration of sustainability and marketing strategies in MSMEs, particularly in developing countries. Practically, the findings offer strategic insights for MSMEs owners to improve competitiveness and long-term brand value through sustainable practices.
Co-Authors Dila Padila Nurhasanah Rani Eka Arini