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Hilmi Arija Fachriyan
Program Studi Agribisnis Fakultas Pertanian Universitas Wahid Hasyim
Agriculture, Biological Sciences & Forestry Environmental Science

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Pengujian Karakter Kuantitatif dan Kualitatif Bayam Varietas Bikaler 2: Quantitative and Qualitative Characters of Bikaler 2 Variety of Spinach Heri Kustanto; Renan Subantoro; Hilmi Arija Fachriyan; Endah Subekti; Lu’lu’a Ulyn Ni'mah
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 22 No 2 (2026): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v22i2.3870

Abstract

Spinach also contains several vitamins, such as vitamins A, B, and C. Spinach has a soft texture. Its fiber content is quite high, which can help smooth the digestive process. Spinach also contains mineral salts such as calcium, phosphorus, and iron, which are necessary for humans. This study aims to determine the qualitative and quantitative characteristics of the Bikaler 2 spinach variety compared to cek, a commercial variety that is widely favored and grown by the community. The research results indicate that quantitatively, the Bikaler 2 variety has high productivity, a large stem diameter, and high leaf length and width. The qualitative characteristics of Bikaler 2 spinach differ from existing varieties, particularly its two leaf colors, green and purple, making it more attractive to consumers. Keywords: Spinach, productivity, vegetative, harvest.
Faktor yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sayuran di Pedagang Sayur Keliling Shofia Nur Awami; Raphelia Handayaningrum; Istanto Istanto; Hilmi Arija Fachriyan
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 21 No 2 (2025): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v21i2.13478

Abstract

Seller vegetable are actors in the downstream agribusiness subsystem who have a role in distributing vegetable products in residential areas based on considerations to establish direct contact with consumers. This study aims to determine the characteristics of consumers who buy vegetables at mobile vegetable traders and find out what factors influence consumer decisions in Ambarawa Asri Housing in purchasing vegetables at mobile vegetable vendors. This research uses basic quantitative methods with a case study approach. The sample data taken were consumers who purchased vegetables at mobile vegetable vendors totaling 80 respondents. The method of data analysis is done by using multiple linear regression through the SPSS 25 application. The results showed that the characteristics of consumers are women who work as housewives between the ages of 46 to 55 years who are married with the last level of high school education and have 4 family members, have a monthly personal income of less than Rp 1,000,000 and the average monthly family income is between Rp 3,000,000 to Rp 4,999,999. Consumers shop daily at mobile vegetable vendors and rarely shop elsewhere and have 2 subscription merchants. The variables that significantly influence vegetable purchasing decisions are psychological factors, product factors, and distribution factors. Keywords: Vegetables, Purchasing Decisions, Seller
Co-Authors Endah Subekti Heri Kustanto Istanto Istanto Lu’lu’a Ulyn Ni'mah Raphelia Handayaningrum Renan Subantoro Shofia Nur Awami