Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Digital Business Management
Yulanda Elis Meyena
Industrial Enginering Program, International Multimedia Institute of Technology, Malang, Indonesia
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of The Influence of Consumer Spending Patterns, Marketing Strategy Effectiveness, and Product Inoventory Management on Sales Revenue Growth During The Holy Month of Ramadhan at Ethica Store in Pamekasan Kurniawati Kurniawati; Rini Aprilia Lestari; Yulanda Elis Meyena
Dinasti International Journal of Digital Business Management Vol. 7 No. 3 (2026): Dinasti International Journal of Digital Business Management (April-May 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i3.6622

Abstract

This study analyzes the effect of consumer patterns, marketing strategy effectiveness, and product stock management on sales revenue growth during the fasting month at Ethica Store Pamekasan in 2025. This study uses a quantitative approach with multiple linear regression analysis to test the partial effect of each independent variable on sales revenue. The t-test results show that consumer patterns have a positive and significant effect on sales revenue (t=10.000 > p=0.000), the effectiveness of marketing strategies also has a positive and significant effect (t=5.651 > p=0.000), as does product stock management, which has a positive and significant effect (t=7.040 > p=0.000). These findings indicate that the increase in sales revenue during the fasting month is mainly influenced by changes in people's consumption patterns, supported by effective marketing strategies and proper stock management. The implications of this study emphasize the importance of monitoring Ramadan consumption trends, optimizing promotions, and ensuring product availability in order to maximize sales opportunities
Co-Authors Kurniawati Kurniawati Rini Aprilia Lestari