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All Journal Commodities, Journal of Economic and Business
Udik Jatmiko
Universitas Islam Kadiri (UNISKA) Kediri, Indonesia
Economics, Econometrics & Finance

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PENGARUH DISIPLIN DAN SEMANGAT KERJA TERHADAP KINERJA KARYAWAN PADA PT. DOS NI ROHA KEDIRI Yudhistira Irawan; Udik Jatmiko; Bagus Putra Yudhia
Commodities, Journal of Economic and Business Vol. 3 No. 4 (2023): April 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v3i4.896

Abstract

Every company aims to develop the company to the maximum. In order for the goals achieved to run smoothly, leaders need to pay attention to the performance of their employees. The implementation of work discipline programs, morale will help control all actions and behaviors of employees to always be within the provisions that have become regulations in the company. Based on the description above, this study aims to find out how the influence of work discipline on employee performance, how the influence of morale on employee performance, how much influence between discipline and morale simultaneously on employee performance, which of the work disciplines and morale have a dominant influence on employee performance at PT. DOS NI ROHA Kediri. From the discussion of research results, all question instruments are declared valid and reliable. The results of the analysis obtained the equation Y = 2.937 + 0.293 X1 + 0.540 X2. The R square value of 0.752 means simultaneously the influence of work discipline and morale variables on employee performance by 75% and the remaining 25% is influenced by other variables such as reward, punishment, work facilities, support from superiors and bonuses or intensive outside of salary. The results of the SPSS program processing t test show that the work discipline variable has a significance of t = 0.002 < 0.05 then there is a significant influence on employee performance variables and the morale variable has a significance of t = 0.000 < 0.05 then there is also a significant influence on employee performance variables. And the results of the F test obtained a significance value f = 0.000 < 0.05 then, together the variables X1 and X2 affect the variable Y. Morale (X2) is the most dominant influential variable, this is shown by the correlation value between work discipline (X1) of 0.293 and morale (X2) of 0.540.
PENGARUH GAYA KEPEMIMPINAN, KOMUNIKASI DAN MOTIVASI TERHADAP KEPUASAN KERJA KARYAWAN PT. GUDANG GARAM Tbk KEDIRI Desi Rosita Dewi; Udik Jatmiko; Bahrul Ulum
Commodities, Journal of Economic and Business Vol. 3 No. 4 (2023): April 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v3i4.898

Abstract

This study aims to provide empirical evidence of the influence of Variables in this research which consists of Leadership Style (X1), Communication (X2), and Motivation (X3), while the variables influenced are Employee Satisfaction (Y) with sampling techniques based on Determination table for the number of creative tables. The table determines the number of samples from a certain population with an error rate of 10%. Obtained a sample of 90 employees at PT. Gudang Garam Tbk. Data obtained through questionnaires,interviews and observations. Based on the test results show that the leadership style positively significant effect on job satisfaction. Communication has no significant effect on job satisfaction. Motivation has a significant positive effect on job satisfaction. Simultaneously the variables of Leadership Style, Communication and Motivation influence Job Satisfaction which can be proven with a Fcount value of 60.5141> Ftable 2.74 with a significance value (sig) of 0.000 which is much smaller than 0.05.
Peran Brand Image, Trust, dan Equity dalam Membangun Loyalitas Pelanggan Kosmetik Rosita Trisna Mandasari; Udik Jatmiko; Nurali Agus Najibul Zamzam
Commodities, Journal of Economic and Business Vol. 5 No. 3 (2025): January 2025
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i3.1209

Abstract

This study examines the influence of brand image, brand trust, and brand equity on customer loyalty for Wardah halal cosmetics at Counter Nikisae Tulungagung, Indonesia. Against the backdrop of rapid growth in the global halal cosmetics market, the research addresses gaps in understanding how these brand elements interact in offline retail settings. Using quantitative methods with accidental sampling (n=99), data was collected through validated questionnaires and analyzed via multiple linear regression. Results reveal all three variables significantly affect loyalty (p<0.01), with brand equity showing the strongest impact (?=0.343), followed by brand image (?=0.316) and brand trust (?=0.311). The model explains 35.1% of loyalty variance (R²=0.351), highlighting the particular importance of religious values in brand equity formation and the role of in-store experiences in building trust. These findings enrich the Customer-Based Brand Equity theory in halal contexts while providing practical insights for omnichannel strategy development in Indonesia's growing Islamic cosmetics sector.
Co-Authors Bagus Putra Yudhia Bahrul Ulum Desi Rosita Dewi Nurali Agus Najibul Zamzam Rosita Trisna Mandasari Yudhistira Irawan