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All Journal Jurnal Signal
Muhammad Fikri Gissani
Universitas 17 Agustus 1945 Jakarta
Humanities Environmental Science Social Sciences

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ANALISIS KOMUNIKASI PERSUASIF PENGELOLAAN BANK SAMPAH KAMPUNG AMPERA RW 09 PADEMANGAN BARAT Nuraini Diniyanti Morib; Muhammad Fikri Gissani
JURNAL SIGNAL Vol 13 No 2 (2025): JURNAL SIGNAL
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v13i2.10712

Abstract

The increasing volume of waste in DKI Jakarta necessitates effective waste management strategies. Waste banks are one of the programs utilized for waste management in DKI Jakarta. This study aims to identify, analyze, and evaluate the persuasive communication strategies employed by the managers of the Kampung Ampera RW 09 Pademangan Barat waste bank in enhancing public awareness and participation in waste management. A qualitative approach with a descriptive qualitative design was utilized, incorporating purposive sampling for subject selection and interviews for data collection. The findings indicate that the persuasive communication strategy, which encompasses cognitive, affective, and conative aspects, effectively enhances knowledge, fosters positive attitudes, and promotes behavioral changes among the community in waste management.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN SKINTIFIC DI TIKTOK SHOP MELALUI AKUN MEDIA SOSIAL SKINTIFIC_ID Karin Feliana; Muhammad Fikri Gissani
JURNAL SIGNAL Vol 14 No 1 (2026): JURNAL SIGNAL
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v14i1.10714

Abstract

The development of digital technology has transformed the marketing landscape, leading to a Digital technology development has shifted marketing from conventional to digital media. TikTok, with interactive features and dynamic visual content, is widely used by companies to build consumer relationships and enhance brand awareness. This study analyzes Skintific’s marketing communication strategies on TikTok Shop via the @skintific_id account, focusing on audience engagement, brand image strengthening, and purchase decisions. Using a descriptive qualitative method and secondary data from industry reports, literature, and Skintific’s TikTok content, the study finds that Skintific effectively applies Marketing 4.0 through informative short videos, collaborations with beauty influencers, and interactive live shopping. These strategies increase engagement, reinforce brand image, and influence purchase decisions. The study concludes that TikTok Shop is a responsive and personal marketing channel, recommending other brands leverage it through creative content, direct interaction, and tailored messages to reach young digital audiences and stay competitive.
Co-Authors Karin Feliana Nuraini Diniyanti Morib