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All Journal Jurnal Ilmu Ekonomi Manajemen Perusahaan dan Bisnis
Sofia SOFIA
SE, MM
Economics, Econometrics & Finance

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STRATEGI PEMASARAN, PERKEMBANGAN PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PEMEBELIAN SPAREPART DI TOKO DNA DWI ABADI MUARA TEWEH Sofia SOFIA; Riska Amelia Tri Ananda
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 9 No 01 (2025): JURNAL ILMU EKONOMI MANAJEMEN PERUSAHAAN DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v9i01.197

Abstract

This study aims to analyze how marketing strategies, product development, and service quality influence customer satisfaction in purchasing spare parts at the DNA DWI Abadi Muara Teweh Store. With increasingly fierce competition in the automotive industry, spare parts stores need to implement appropriate marketing strategies, tailor products to buyer needs, and provide good service to maintain customer loyalty. The method used in this study is quantitative, by distributing questionnaires to 50 customers of the DNA DWI Abadi Store. The collected data were then tested for validity and reliability, then further analyzed using correlation and regression methods to determine the effect of the independent variables (marketing strategy, product development, and service quality) on the dependent variable (customer satisfaction). The results of the study indicate that all three variables have a significant influence on customer satisfaction. Among the three, service quality is the most influential factor, where aspects such as staff friendliness, timeliness of service, and availability of products according to needs greatly influence customer loyalty.
PENGARUH REPRESENTATIF, PEMASARAN DIGITAL MELALUI TRANSFORMASI INFORMASI DI BIDANG MOBILE BANKING TEHADAP KEPUASAN NASABAH PT. BANK RAKYAT INDONESIA (PERSERO UNIT SANGAJI MUARA TEWEH) Sofia SOFIA; Devi Febri Yanti
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 9 No 02 (2025): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v9i02.210

Abstract

Thisistudyiaimsitoianalyzeithe effect of representativeness and digital marketing on customer satisfaction with information transformation as aimediatingivariable at PT Bank Rakyat Indonesia (Persero) Unit Sangaji Muara Teweh. This research employed aiquantitativeiapproachiwithianiexplanatoryiresearch designiandisurveyimethod. Data were collected using a Likert-scale questionnaire from 90 respondents who had actively used the BRImo application for at least the last three months. Dataianalysisiwasiconductediusing multiple linear regression and path analysis with SPSS 25. The results show that representativenessihasinoidirectieffect on customer satisfaction when mediated by information transformation, whereas digital marketing has a positive and significant effect both directly and indirectly through information transformation. Information transformation was found to have the most dominant effect on customer satisfaction, indicating that optimizing digital systems is a key factor in enhancing service experience. This study concludes that strengthening information transformation and implementing data-driven digital marketing strategies are crucial to sustainably improving customer satisfaction.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN DI MIUBEL PUTRI BARITO MUARA TEWEH Sofia SOFIA
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 10 No 01 (2026): JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.255

Abstract

The purpose of this study was to analyze the marketing strategies implemented, to determine the sales conditions, to identify the marketing strategy factors that influence sales, and to formulate appropriate marketing strategies to increase sales at Miubel Putri Barito Muara Teweh. This study used a descriptive qualitative approach. The research subjects consisted of the business owner, employees, and consumers of Miubel Putri Barito Muara Teweh totaling 10 informants selected using purposive sampling technique. Data were collected through interviews, observation, and documentation using interview guidelines as research instruments. Data analysis used the interactive analysis model of Miles and Huberman which includes data reduction, data display, and conclusion drawing. The results showed that the marketing strategy implemented at Miubel Putri Barito has applied the elements of the marketing mix including product, price, place, promotion, people, process, and physical evidence. Sales conditions showed a fairly good development marked by increasing sales volume, revenue, sales growth, achievement of sales targets, and the number of customers. Factors influencing sales include product quality and variety, appropriate pricing, strategic location, informative promotion, good employee service, simple service processes, and a clean and comfortable business environment. Appropriate marketing strategies to increase sales include maintaining product quality, increasing product variety, maintaining competitive prices, improving promotions especially through social media, improving service quality, and maintaining the comfort of the business place.
Co-Authors Devi Febri Yanti Riska Amelia Tri Ananda