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All Journal Jurnal Ilmu Ekonomi Manajemen Perusahaan dan Bisnis
Liawati -
Sekolah Tinggi Ilmu Ekonomi (STIE) Muara Teweh
Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA WISATA KULINER DI KECAMATAN MUARA TEWEH KABUPATEN BARITO UTARA Liawati -
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 9 No 02 (2025): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v9i02.215

Abstract

Haris Munadi, Management, 2022, Marketing Strategy Analysis in increasing sales in Culinary Tourism in Wisata Villag This study aims to find out and analyze how the marketing strategy for Culinary Tourism in Wisata Village, South Kalimantan province, is known that there are several problems The type of research in this research is descriptive qualitative, the data analysis techniques used are interviews, observation and documentation. village, Culinary Tourism in Wisata Village, South Kalimantan province. The results of this study are that it is known that Culinary Tourism in Wisata Village, South Kalimantan province does not use the proper marketing strategy, and it is hoped that Culinary Tourism in Wisata Village, South Kalimantan province can use the proper marketing strategy, namely 7P so that it can increase sales of Culinary Tourism in Wisata Village, South Kalimantan Province.
EVALUASI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN LESEHAN DI MUARA TEWEH Liawati -
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 10 No 01 (2026): JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.257

Abstract

The purpose of this study was to describe service quality based on the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, as well as to determine the level of customer satisfaction and the relationship between service quality and customer satisfaction at a lesehan restaurant in Muara Teweh. This study used a descriptive qualitative approach with customers of the lesehan restaurant in Muara Teweh as research subjects. The informants consisted of 8 customers selected using purposive sampling because they were considered capable of providing in-depth information based on direct experience. Data were collected through interviews, observations, documentation, and literature study. Data analysis used the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The results showed that service quality at the lesehan restaurant in Muara Teweh was generally quite good in all SERVQUAL dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. Customers assessed that cleanliness, facilities, order accuracy, service speed, employee attitude, and attention to customers were adequate. Customer satisfaction was also categorized as fairly good, indicated by expectation fulfillment, intention to revisit, and willingness to recommend to others. The findings indicate that service quality has a close relationship with customer satisfaction, where good service increases customer comfort, trust, and positive experience.
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