Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Islamic Banking, Economics and finances (JIBEF)
Fitri
Institut Agama Islam Edi Haryono Madani Riau
Religion Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MARKETING STRATEGIES IN IMPROVING THE COMPETITIVENESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) FROM AN ISLAMIC ECONOMIC PERSPECTIVE Henry Martin Adriansyah Henry; Fitri
Journal of Islamic Banking, Economics and Finance Vol. 2 No. 2 (2026): Januari 2026
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the marketing strategies implemented by the Pirlisae Lidi Craft MSME and how these strategies are viewed from an Islamic economic perspective. The study used a qualitative approach with a case study method. Data were obtained through in-depth interviews, direct observation, and documentation at the business location. The results indicate that the implemented marketing strategies include developing environmentally friendly waste-based ethnic products, setting fair prices, promoting through education and social media, and distributing through local events and networking. This strategy reflects Islamic economic principles such as shiddiq (honesty), amanah (trustworthiness), fathanah (intelligence), tabligh (communicativeness), and syaja'ah (courageousness). Furthermore, the Pirlisae Lidi MSME has strategic advantages over its competitors, such as partnerships with large companies, involvement in business incubation programs, and market education through craft training. This strategy has a direct impact on increasing competitiveness, as evidenced by annual revenues reaching IDR 150 million.
Co-Authors Henry Martin Adriansyah Henry