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Azulaidin A
Institusi afiliasi Universitas Amir Hamzah, Jl. Pancing Pasar V Barat Medan Estate
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Penyuluhan Peningkatan Ekonomi Berbasis Sumber Daya Alam di Desa Pekan Tanjung Beringin Serdang Bedagai Enika Diana Batubara; Azulaidin A; Yenni Ramadhani Harahap; Sariyanto S; Sri Istiawati
Nanggroe: Jurnal Pengabdian Cendikia Vol 5, No 5 (2026): Agustus 2026
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21628611

Abstract

Pengabdiaan masyarakat  ini membahas tentang pengelolaan sumber daya alam (ikan) berbasis kearifan lokal dipesisir desa Pekan Tanjung Beringin. Pengabdiaan masyarakat  ini mengangkat beberapa permasalahan yaitu: 1. Bagaimana cara pengelolaan sumber daya alam (ikan) di pesisir desa Pekan Tanjung Beringin 2. Bagaimana motivasi masyarakat dalam mengelolah SDA (ikan) di pesisir desa Pekan Tanjung Beringin agar tetap terjaga kearifan lokalnya. Pengabdiaan masyarakat  ini adalah penelitian kualitatif, dengan menggunakan teknik wawancara, observasi, dan dokumentasi dalam pengumpulan data, serta dalam teknik analisis data menggunakan reduksi data, penyajian data dan penarikan kesimpulan. Informasi penelitian ini adalah tokoh masyarakat dan pemerintah dinas perikanan. Hasil penelitian menunjukkan bahwa dalam pengelolaan sumber daya alam ikan yang dilakukan oleh masyarakat pesisir desa Pekan Tanjung Beringin yaitu dengan melakukan konservasi yang dimana harus menetukan kawasan yang akan dijadikan sebagai lahan perikanan, yang kedua itu pembangunan berkelanjutan yang dimana masyarakat diharapkan mampu menjaga sumber daya alam tersebut agar nantinya dapat dirasakan oleh generasi yang akan datang. Dan yang ketiga itu bertanggung jawab yaitu harus dengan cara selektif artinya kita itu harus memilih, menggunakan sumber daya alam dengan betul-betul untuk kepentingan kehidupan berikutnya. Kedua kita harus tetap menjaga kelestarian lingkuangan agar tidak punah dan rusak, ketiga memperbarui yang dimana apabila kita melakukan suatu kerusakan maka kita harus memperbaruinya kembali dengan cara penghijaun dan sebagainya . Motivasi masyarakat pesisir  dalam mengolah sumber daya alam agar tetap terjaga kearifan lokal yang ada yaitu agar tetap terjaga persaudaraan serta tidak putusnya silaturahim yang telah terjaling selama ini.
Optimizing MSME Revenue Through Digital Marketing in Perk. Bukit Lawang Village Enika Diana Batubara; Azulaidin A; Yenni Ramadhani Harahap; Sariyanto S; Syaharman S; Nursidin N
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2026): January
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18491016

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. The existence of MSMEs contributes to regional economic development, particularly in efforts to encourage an increase in per capita income and income distribution in local areas. One of the most fundamental problems faced by MSMEs is their relatively low productivity, which is caused by the low quality of human resources, especially in the areas of management, organization, mastery of technology, and marketing, as well as the relatively low level of entrepreneurial competence compared to large enterprises. Digital marketing is the application of digital technology in marketing activities and the development or adjustment of marketing strategies by companies. The main focus of continuous efforts to improve individuals’ quality of life is the income generated by MSMEs in Indonesia, particularly in Perk. Bukit Lawang. The problems faced by MSMEs in Perk. Bukit Lawang include the low percentage of businesses utilizing digital marketing, which has not kept pace with the rapid development of the internet, and the lack of necessary skills among some MSME actors to implement digital marketing. Based on these issues, the purpose of this community service activity is to examine how digital marketing helps increase MSME sales revenue in Perk. Bukit Lawang, how digital applications are utilized to advertise products in an effort to increase MSME income, and how digital marketing affects overall sales revenue in Perk. Bukit Lawang.
Optimizing MSME Revenue Through Digital Marketing in Perk. Bukit Lawang Village Enika Diana Batubara; Azulaidin A; Yenni Ramadhani Harahap; Sariyanto S; Syaharman S; Nursidin N
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2026): January
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18491016

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. The existence of MSMEs contributes to regional economic development, particularly in efforts to encourage an increase in per capita income and income distribution in local areas. One of the most fundamental problems faced by MSMEs is their relatively low productivity, which is caused by the low quality of human resources, especially in the areas of management, organization, mastery of technology, and marketing, as well as the relatively low level of entrepreneurial competence compared to large enterprises. Digital marketing is the application of digital technology in marketing activities and the development or adjustment of marketing strategies by companies. The main focus of continuous efforts to improve individuals’ quality of life is the income generated by MSMEs in Indonesia, particularly in Perk. Bukit Lawang. The problems faced by MSMEs in Perk. Bukit Lawang include the low percentage of businesses utilizing digital marketing, which has not kept pace with the rapid development of the internet, and the lack of necessary skills among some MSME actors to implement digital marketing. Based on these issues, the purpose of this community service activity is to examine how digital marketing helps increase MSME sales revenue in Perk. Bukit Lawang, how digital applications are utilized to advertise products in an effort to increase MSME income, and how digital marketing affects overall sales revenue in Perk. Bukit Lawang.
Co-Authors Enika Diana Nursidin N Sariyanto S Sri Istiawati Syaharman S Yenni Ramadhani Harahap