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All Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Abdul Hamid
Program Studi Ekonomi Syariah, STAI Sebelas April Sumedang, Sumedang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Strategi Pemasaran Offline Efektif Untuk Meningkatkan Jangkauan dan Penjualan di dalam dan Luar Kota Neli Purwanti; Abdul Hamid
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 9 (2025): December 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18126789

Abstract

This community service program aims to enhance the capacity of micro and small business actors in Bojongloa Village, Buahdua District, Sumedang Regency, in implementing effective offline marketing strategies to expand market reach and increase sales both within and outside the city. The main problems faced by partners include limited knowledge of structured conventional marketing strategies, low product packaging attractiveness, and underutilized local and regional distribution networks. The methods used include socialization, training, mentoring, and evaluation of offline marketing strategy implementation, covering packaging improvement, simple branding, direct promotion, utilization of local events, and strengthening distribution networks. The results indicate increased partner understanding of offline marketing, improved product appearance, expanded marketing networks, and gradual sales growth. This program is expected to serve as a sustainable model for village-based UMKM empowerment through offline marketing strategies.
Strategi Pemasaran Offline Efektif Untuk Meningkatkan Jangkauan dan Penjualan di dalam dan Luar Kota Neli Purwanti; Abdul Hamid
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 9 (2025): December 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18126789

Abstract

This community service program aims to enhance the capacity of micro and small business actors in Bojongloa Village, Buahdua District, Sumedang Regency, in implementing effective offline marketing strategies to expand market reach and increase sales both within and outside the city. The main problems faced by partners include limited knowledge of structured conventional marketing strategies, low product packaging attractiveness, and underutilized local and regional distribution networks. The methods used include socialization, training, mentoring, and evaluation of offline marketing strategy implementation, covering packaging improvement, simple branding, direct promotion, utilization of local events, and strengthening distribution networks. The results indicate increased partner understanding of offline marketing, improved product appearance, expanded marketing networks, and gradual sales growth. This program is expected to serve as a sustainable model for village-based UMKM empowerment through offline marketing strategies.
Co-Authors Neli Purwanti