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All Journal West Science Agro
Putu Fajar Kartika Lestari
Program Studi Agribisnis Universitas Mahasaraswati Denpasar
Agriculture, Biological Sciences & Forestry

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The Impact of Supply Chain Innovation and Market Collaboration on the Competitive Advantage of Agribusiness MSMEs in the Era of Digital Transformation Donny Ivan Samuel Simatupang; Putu Fajar Kartika Lestari
West Science Agro Vol. 4 No. 01 (2026): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v4i01.2647

Abstract

The era of digital transformation has created significant opportunities and challenges for agribusiness micro, small, and medium enterprises (MSMEs), particularly in strengthening their competitive advantage through innovation and collaboration. This study aims to analyze the impact of supply chain innovation and market collaboration on the competitive advantage of agribusiness MSMEs using a quantitative approach. Primary data were collected from 155 respondents through a structured questionnaire measured using a five-point Likert scale. Data analysis was conducted using SPSS version 25, including validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results indicate that supply chain innovation has a positive and significant effect on competitive advantage, while market collaboration also shows a significant positive influence. Simultaneously, both variables contribute significantly to competitive advantage with an R² value of 0.610, indicating that 61.0% of the variance in competitive advantage is explained by the model. These findings highlight the importance of integrating innovative supply chain practices and strengthening collaborative networks to enhance business performance in the digital era. The study provides practical implications for policymakers and agribusiness practitioners in designing strategies that promote digital adoption, partnership development, and sustainable competitiveness.
Trends in Digital Transformation Research in Agribusiness Based on International Publications from 2012 to 2025 Loso Judijanto; Putu Fajar Kartika Lestari
West Science Agro Vol. 4 No. 01 (2026): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v4i01.2679

Abstract

This study aims to map global research trends on digital transformation in agribusiness based on international publications indexed in Scopus during the period 2012–2025. Using a bibliometric approach and visual analysis through VOSviewer, this research examines publication growth, author and country collaboration networks, institutional linkages, and thematic evolution within the field. The results indicate a significant increase in scholarly output, reflecting growing academic and practical interest in the digitalization of agribusiness systems. Co-authorship and country collaboration analyses reveal strong regional hubs in Europe, Asia, and North America, with emerging participation from developing economies. Keyword co-occurrence and density visualizations identify digital transformation and agribusiness as the central intellectual pillars, closely linked with themes such as artificial intelligence, Internet of Things, precision agriculture, sustainability, food security, and digital economy. Overlay analysis demonstrates a temporal shift from foundational digital infrastructure and economic restructuring toward intelligent, AI-driven applications and smart agriculture systems. The study highlights the interdisciplinary consolidation of digital transformation research in agribusiness while identifying future research opportunities related to governance, digital capability development, inclusivity, and socio-economic impacts.
Co-Authors Donny Ivan Samuel Simatupang Loso Judijanto