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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Ragam Pengabdian
Siswa Panjang Hernosa
Universitas Medan area
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Preferensi Konsumen Dalam Memilih Coffee Shop di Kota Padangsidimpuan Arpan Dalimunthe; Retna Astuti Kuswardani; Siswa Panjang Hernosa
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 4 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i4.4881

Abstract

Coffee Shop business is considered very promising with various characteristics that exist at this time. The purpose of this study is to determine the characteristics of coffee shop respondents, attributes and levels of coffee shops, the order of coffee shop attributes in Padangsidimpuan City. The data used in this study are primary data and secondary data, the sample in this study amounted to 100 respondents with the judgment sampling method. The data analysis method used is using conjoint analysis. For the order of coffee shop attributes are location, price, coffee shop atmosphere, coffee shop service, products and facilities. This shows that the attribute considered most important by consumers in choosing a Coffee Shop in Padangsidimpuan City is the location attribute. The results of the Pearson's R and Kendall's tests show significant results between consumer preferences in choosing a Coffee Shop in Padangsidimpuan City. It is necessary to understand the characteristics of respondents, so that coffee shops will be able to make more appropriate decisions about marketing strategies, determine products and atmospheres to increase respondent satisfaction and increase sales. The attributes and levels of coffee shops in Padangsidimpuan are: Location close to residence, Prices of Rp. 16,000 – Rp. 25,000, outdoor coffee shop atmosphere, responsive coffee shop service, attractive product displays and wifi facilities so that by understanding these consumer preferences, coffee shops can increase satisfaction and increase sales by meeting consumer needs and expectations.
Potensi dan Model Pengembangan Kemitraan antara Petani Vanili dan Perusahaan Inti di Provinsi Sumatera Utara Salman Alfarisi; Zulkarnain Lubis; Siswa Panjang Hernosa
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hr30cv55

Abstract

Penelitian ini bertujuan menganalisis potensi dan merumuskan model pengembangan kemitraan antara petani vanili dan CV Dimel Mutiara Sejahtera di Kabupaten Dairi, Karo, dan Samosir, Sumatera Utara. Penelitian menggunakan pendekatan kualitatif dengan studi kasus melalui wawancara mendalam, observasi, FGD, dan studi dokumen. Analisis data menggunakan tematik, SWOT, IFAS, EFAS, Matriks TOWS, dan QSPM. Hasil penelitian menunjukkan petani vanili memiliki potensi kuat didukung agroklimat, pengalaman bertani, dan modal sosial, namun terkendala modal, teknik budidaya belum standar, dan kelembagaan lemah. CV Dimel Mutiara Sejahtera memiliki kekuatan jaringan pasar dan komitmen bermitra, namun terbatas pembiayaan langsung. Hasil IFAS (2,38) dan EFAS (2,99) menempatkan petani pada Kuadran I, demikian pula perusahaan dengan IFAS (2,50) dan EFAS (2,85). Strategi prioritas tertinggi QSPM adalah kontrak kemitraan formal dengan mekanisme harga dasar (STAS 6,36), diikuti pengembangan produk vanili organik dan premium (STAS 6,16), serta pelatihan teknis budidaya (STAS 6,14). Model kemitraan tepat adalah tiga tingkat berbasis kelembagaan kolektif: petani sebagai produsen, koperasi sebagai agregator dan penghubung pembiayaan, dan CV Dimel Mutiara Sejahtera sebagai mitra pasar. Penelitian merekomendasikan pembentukan koperasi terintegrasi, kontrak formal dengan floor price, akses KUR kolektif, pelatihan GAP, dan pengembangan produk premium bertahap.
Co-Authors Arpan Dalimunthe Retna Astuti Kuswardani Salman Alfarisi