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All Journal Madani: Multidisciplinary Scientific Journal
Afrizal Muslim
Institut Teknologi Dan Bisnis Carnegie
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Strategi Pemasaran Digital Pada Perusahaan E-Commerce Afrizal Muslim; Eva Oktavia
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 7 (2026): August 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21676719

Abstract

The rapid advancement of information technology has transformed the global business landscape, driving a shift from traditional marketing to digital marketing. E-commerce companies face increasingly intense competition in attracting and retaining customers. This study aims to analyze the digital marketing strategies implemented by e-commerce companies, identify the most effective digital channels, and evaluate their impact on increasing sales and brand awareness. The research employed a qualitative descriptive method, with data collected through in-depth interviews, observations of digital platforms, and documentation. The findings indicate that the combination of Social Media Marketing (SMM), Search Engine Optimization (SEO), and Content Marketing makes the most significant contribution to website traffic and sales conversion. The study concludes that content personalization and regular data analysis are essential for optimizing the efficiency of digital marketing budgets.
Co-Authors Eva Oktavia