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All Journal International Journal of Community Service Management Studies and Business Journal
Rachmi Satwhikawara
Agribusiness Lecturer, President University, Cikarang, Indonesia.
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Enhancing the Role of Advanced Independent Workforce Mentors in Indonesia Through Dual Monitoring and Evaluation Dani Lukman Hakim; Agus Fernando; Rachmi Satwhikawara; Selly Veronica; Anthonius Wishnu Perdana Widiputra
International Journal Of Community Service Vol. 5 No. 1 (2025): February 2025 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i1.841

Abstract

The Advanced Independent Workforce (AIW) program plays a pivotal role in facilitating the development of micro and small enterprises in Indonesia. Nonetheless, various challenges, including inconsistent mentorship and limited evaluation mechanisms, impede its overall effectiveness. In response to these issues, a Dual Monitoring and Evaluation (DME) system was implemented to enhance the role of AIW mentors. This system comprises one-on-one meetings aimed at delivering personalized guidance, as well as onsite monitoring and evaluation to assess real-time business progress and operational challenges. This initiative was executed across multiple provinces in Indonesia, engaging mentors, mentees, and relevant stakeholders. The findings indicate that the DME system significantly enhances mentor effectiveness, bolsters business sustainability, and improves problem-solving capabilities. The one-on-one meetings afforded structured feedback and capacity-building opportunities for mentors, while onsite evaluations facilitated direct observation and timely interventions for mentees. The integration of direct engagement and field-based evaluation not only strengthened mentorship strategies but also increased mentee confidence and promoted adaptive business practices. This study underscores the importance of a structured mentoring model in workforce development and recommends the expansion of DME coverage, the incorporation of digital tools, and the development of standardized evaluation metrics. This approach presents a scalable model for analogous economic empowerment programs, thereby ensuring sustainable mentorship and the success of enterprises.
MOTIVATION AND TECHNOLOGY EXPOSURE AS DETERMINANTS OF HIGH SCHOOL STUDENTS’ INTEREST IN AGRICULTURE: EVIDENCE FROM INDONESIA Rachmi Satwhikawara; Khairun Nisa Il Fiqriyah
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 9 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/q61vae44

Abstract

The declining interest of young generations in agriculture has become a serious challenge to the sustainability of the agricultural sector, particularly in developing countries. This study aims to analyze the influence of motivation and technology exposure on high school students’ interest in agriculture. A quantitative research approach was employed using primary data collected through a structured questionnaire administered to 101 senior high school students in Bekasi Regency, Indonesia. The data were analyzed using multiple linear regression, supported by validity, reliability, and classical assumption tests. The results indicate that motivation has a positive and significant effect on students’ interest in agriculture, while technology exposure also shows a significant influence, although to a lesser extent. Simultaneously, motivation and technology exposure significantly affect students’ agricultural interest. These findings suggest that psychological factors and technological familiarity play an important role in shaping youth perceptions and interest toward agricultural careers. This study contributes empirical evidence on youth engagement in agriculture from an emerging agricultural region and highlights the importance of integrating motivational strategies and technology-based learning into agricultural education. The findings provide practical implications for educators, policymakers, and educational institutions in designing programs aimed at attracting younger generations to the agricultural sector.
Strengthening the Digital Branding of Cireng Senja MSME Through Visual Identity Development and Social Media Activation Rachmi Satwhikawara; Carla Roselani Haryadi; Ferawati Natalita
International Journal Of Community Service Vol. 6 No. 3 (2026): August 2026 ( Indonesia - Thailand)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i3.1028

Abstract

Cireng Senja is a small asal micro, small, and medium enterprise (MSME) culinary in Jatireja, East Cikarang that sells affordable cireng through self service or prasmanan concept. Despite average production of around 250 pieces reported by the partner per day, growth of their business was limited as there was no adequate visual identity and consistent digital product details or an online channel to market the products. Objective: To conduct a community engagement program using low cost digital branding intervention to bolster the marketing readiness status of the partner. Using the participatory action learning method of initial observation, partner consultation, co-designing branding assets, activating on social media and output-based evaluation, the programme was conducted between 12 November and 18 December 2025. The program also generated an official logo, a digital menu, promotional materials and an Instagram account (@cirengsenjaku). From an offline-only business with no formal wordmark to a business ready with consistent visual identity and shareable digital marketing assets (before & after assessment) Total realized budget of IDR 20,000 for the intervention as this had moved from physical packaging reoccuring cost into evergreen digital assets. The assessment only took output fulfillment and readiness for operations into account; sales growth after the program was not counted. This program highlights that a combination of skill transfer and simple digital supports can help assist micro food businesses to brand without significant financial investment. Keywords: Digital branding, Food business, MSME, Community engagement and Social media marketing.
Co-Authors Agus Fernando Anthonius Wishnu Perdana Widiputra Carla Roselani Haryadi Dani Lukman Hakim Ferawati Natalita Khairun Nisa Il Fiqriyah Selly Veronica