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Nayla Khumaida
Universitas Al Azhar, Kairo, Mesir

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BRANDING MADRASAH MELALUI MEDIA SOSIAL SEBAGAI STRATEGI PUBLIKASI DAN PENINGKATAN CITRA MADRASH TSANAWIYAH DIPODRONO Muhamad Rio Wijaya; Faiq Yunianto; Novi Andriani; Jesica Elvira Setyawan; Saryadi; Nayla Khumaida
khidmatan Vol 5 No 2 (2025): Khidmatan
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/sfdmcj17

Abstract

This community service program aims to enhance the image and publication of MTs Dipodrono Sukomakmur through social media branding strategies. The activities were conducted in August 2025 in Sukomakmur Village, Magelang Regency, employing the Asset-Based Community Development (ABCD) method with the 5D framework (Discovery, Dream, Define, Design, Destiny). The main focus was leveraging internal school assets—such as student achievements, religious activities, and infrastructure—as digital content materials. The results demonstrated the effectiveness of this approach, with quantitative indicators showing a 150% increase in average engagement (likes and reach) and a 20% growth in Instagram followers within one month. Operationally, the program successfully established a social media management team consisting of administrative staff (TU), whose content management roles are integrated into their institutional administrative duties. While further technical assistance is required, the program has established a foundation for branding sustainability and strengthened the school's image as an high-achieving, innovative, and religious institution in the digital era.
PENGELOLAAN PERPUSTAKAAN DIPODRONO UNTUK MENINGKATKAN LITERASI SISWA DI MADRASAH TSANAWIYAH DIPODRONO Farida Sifak Fauzia; Muhammad Amin; Fikarimatil Aula; Aniqoh Aniqoh; Dahlia Dahlia; Nayla Khumaida
khidmatan Vol 5 No 2 (2025): Khidmatan
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/4xvfk975

Abstract

School library management plays a central role in enhancing student literacy at the Madrasah Tsanawiyah (MTs) level. This community service program aims to optimize the Dipodrono Library as a learning resource center through the Asset-Based Community Development (ABCD) approach. Unlike conventional assistance, this program focuses on mobilizing internal assets, including the competence of administrative staff, student creativity as literacy mobilizers, and unorganized donated book collections. The program followed the 5D cycle: Discovery, Dream, Define, Design, and Destiny. The results show that systematic library management—including collection classification, aesthetic revitalization of the reading area, and the activation of borrow-and-read programs—successfully increased the average daily student visits by 60%. Synergy in leveraging madrasah assets has proven effective in transforming the library from a mere book storage room into an active and sustainable literacy ecosystem.