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All Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Siregar, Wa Ode Fifi Sofiani
Faculty of Agriculture, Halu Oleo University, Kendari Southeast Sulawesi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Strategi Pemasaran Jagung di Desa Oelongko Kecamatan Bone Kancitala Kabupaten Muna Siregar, Wa Ode Fifi Sofiani; Surni, Surni; Indarsyih, Yusna
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol 2, No 1 (2017)
Publisher : Department of Agribusiness, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.217 KB) | DOI: 10.33772/jia.v2i1.6675

Abstract

This research aims to understand the strategic marketing of corn in Oelongko Village Bone Kancitala Sub-district Muna Regency. The determination of the research area is done purposively on the considerations that Oelongko is one of the corn-producing villages and in that location, there are only two corn merchants who do corn business around and outside Oelongko Village. This research from March until October 2017. Total of the respondent of corn merchants as much as two people by using the census method. The analysis used in this research is using a SWOT (Strength, Weakness, Opportunities, Threats) analysis method. The formulation of corn marketing strategy uses two matrixes namely SWOT matrix and external internal matrix. The result of this research showed that the strategy that needs to be applied to corn merchants in Oelongko Village is a growth strategy that can be done with diversification efforts. The diversification strategy that can be done merchants corn is an effort in the development of value added
Co-Authors Indarsyih, Yusna Surni, Surni