Elida Elfi Barus
Institut Syekh Abdul Halim Hasan Binjai, Indonesia

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The Influence of Facilities and Service Quality on Public Satisfaction at the East Binjai District Office Siti Aisyah Nasution; Elida Elfi Barus
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

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Abstract

Excellent public service is a key indicator of regional government performance in supporting community welfare and facilitating public needs. The East Binjai Sub-district Office, as the frontline of administrative services at the sub-district level, often faces complaints related to inadequate facilities and suboptimal service quality, which affects the level of community satisfaction. This study aims to analyze the influence of facilities and service quality on community satisfaction at the East Binjai Sub-district Office using a quantitative method with an explanatory survey approach. Data were collected through questionnaires distributed to 30 respondents selected using simple random sampling from the community receiving services. The independent variables in this study are service facilities (X1), including waiting rooms, parking areas, air conditioning, toilets, and queuing systems, and service quality (X2), including responsibility, assurance, empathy, and responsiveness, while the dependent variable is community satisfaction (Y), measured through overall satisfaction, loyalty, and willingness to recommend. Data analysis was conducted using multiple linear regression, t-tests, F-tests, coefficient of determination (R²), and Pearson correlation with SPSS version 26. The results indicated that 72% of respondents expressed satisfaction with the services provided. Facilities (r = 0.645; t = 6.23; p = 0.000) have a significant effect on community satisfaction, contributing 41.6%, while service quality (r = 0.782; t = 9.45; p = 0.000) has a more dominant influence, contributing 61.2%. Simultaneously, both variables (X1 and However, several facility-related aspects were identified as weak, including limited parking space (65%), unclean toilets (58%), and long queues (52%). In conclusion, service quality has a more dominant influence on community satisfaction compared to physical facilities, with the regression model formulated as Ŷ = 12.45 + 0.32X1 + 0.51X2. Based on these findings, it is recommended to optimize the Online Single Submission (OSS) system, enhance civil servant soft skills through training, improve parking and sanitation facilities, and implement QR code-based digital queue systems to increase service efficiency.
Binjai city residents' preferences for investing in gold at the Binjai Outlet Sharia Pawnshop Agent Yasmin Nazwa; Elida Elfi Barus
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

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Abstract

This study examines the preferences of Binjai City residents for investing in gold at the Pegadaian Syariah Outlet Binjai, influenced by various factors such as economic, religious, social, ease of service, and financial literacy levels. Gold investment is viewed as a safe, stable instrument capable of protecting asset value from inflation, making it increasingly popular among various groups, including the younger generation. This study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation of customers and Pegadaian Syariah. The results show that the increasing public interest in investing in gold is not only driven by economic benefits, but also by a sense of security, trust in sharia institutions, and easy access to the services offered. Furthermore, Pegadaian Syariah plays a significant role in improving public financial literacy through gold savings products that can be started with small capital and a system that complies with sharia principles. However, obstacles remain, such as a low understanding of the gold investment mechanism among some residents and suboptimal socialization. Thus, it can be concluded that the preference of the people of Binjai City in investing in gold is the result of the interaction of various factors that influence each other and indicate a change in the pattern of people's economic behavior towards a more productive and sharia-based direction.