Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Enden Darjatul Ulya
Sekolah Vokasi IPB University
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Penggunaan Media Sosial Akun Instagram @podcast_somestory dengan Pemenuhan Kebutuhan Informasi kepada para Pengikut Fachrunisa Zahra; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v6i1.10463

Abstract

This study aims to analyze the influence of social media usage on the Instagram account @podcast_somestory toward fulfilling the information needs of its followers. The research employs a quantitative survey method with 100 respondents selected using the Slovin formula. The independent variable (X) consists of social media usage indicators based on the 4C framework (content, communication, connection, collaboration). Meanwhile, the dependent variable (Y) represents information needs fulfillment based on Bimalendu Guha’s Information Need Approaches, which include current, everyday, exhaustive, and catching-up needs. Data analysis techniques include validity and reliability testing, descriptive analysis, correlation testing, and linear regression. The results show that social media usage significantly influences the fulfillment of followers’ information needs. These findings reinforce the Uses and Gratifications theory within the context of social media and provide practical implications for optimizing information delivery strategies on Instagram.
Pengaruh Desain Visual Konten Singkat Cerita terhadap Peningkatan Engagement Akun Instagram @Sukabumi_ Rizka Arivia Putri; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v6i1.10464

Abstract

This study analyzes the influence of visual design in short-story content on the Engagement level of the @sukabumi_ community Instagram account. A quantitative approach was employed, utilizing an online Likert-scale questionnaire distributed to 100 active Instagram users aged 17–30 years. Data were analyzed through average score tabulation and a simple linear regression using SPSS. The findings reveal that all visual design indicators—color, typography, layout, and images—were rated very highly, indicating the visual elements on @sukabumi_ content are both aesthetically and communicatively effective. Engagement indicators such as Likes, Comments, Shares, and Saves were also rated highly, with the ‘Save’ action prevailing as the most common response due to the perceived relevance and value of the content. Regression analysis confirmed that visual design has a positive and significant effect on Engagement , contributing 40.8% to the variation in user interactions. These results underscore the importance of consistent and audience-appropriate visual design strategies to enhance communication effectiveness and increase user Engagement within local digital communities.
Co-Authors David Rizar Nugroho Fachrunisa Zahra Mulyono Mulyono Rizka Arivia Putri