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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat All Fields of Science Journal Liaison Academia and Sosiety
Enden Darjatul Ulya
Sekolah Vokasi IPB University
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Penggunaan Media Sosial Akun Instagram @podcast_somestory dengan Pemenuhan Kebutuhan Informasi kepada para Pengikut Fachrunisa Zahra; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v6i1.10463

Abstract

This study aims to analyze the influence of social media usage on the Instagram account @podcast_somestory toward fulfilling the information needs of its followers. The research employs a quantitative survey method with 100 respondents selected using the Slovin formula. The independent variable (X) consists of social media usage indicators based on the 4C framework (content, communication, connection, collaboration). Meanwhile, the dependent variable (Y) represents information needs fulfillment based on Bimalendu Guha’s Information Need Approaches, which include current, everyday, exhaustive, and catching-up needs. Data analysis techniques include validity and reliability testing, descriptive analysis, correlation testing, and linear regression. The results show that social media usage significantly influences the fulfillment of followers’ information needs. These findings reinforce the Uses and Gratifications theory within the context of social media and provide practical implications for optimizing information delivery strategies on Instagram.
Pengaruh Desain Visual Konten Singkat Cerita terhadap Peningkatan Engagement Akun Instagram @Sukabumi_ Rizka Arivia Putri; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v6i1.10464

Abstract

This study analyzes the influence of visual design in short-story content on the Engagement level of the @sukabumi_ community Instagram account. A quantitative approach was employed, utilizing an online Likert-scale questionnaire distributed to 100 active Instagram users aged 17–30 years. Data were analyzed through average score tabulation and a simple linear regression using SPSS. The findings reveal that all visual design indicators—color, typography, layout, and images—were rated very highly, indicating the visual elements on @sukabumi_ content are both aesthetically and communicatively effective. Engagement indicators such as Likes, Comments, Shares, and Saves were also rated highly, with the ‘Save’ action prevailing as the most common response due to the perceived relevance and value of the content. Regression analysis confirmed that visual design has a positive and significant effect on Engagement , contributing 40.8% to the variation in user interactions. These results underscore the importance of consistent and audience-appropriate visual design strategies to enhance communication effectiveness and increase user Engagement within local digital communities.
Strategi Konten Instagram Bakrie Center Foundation dalam Meningkatkan Kesadaran Publik Tentang Sustainable Development Goals (SDGs) Dandi Rukmana Putra; Leonard Dharmawan; Enden Darjatul Ulya
All Fields of Science Journal Liaison Academia and Sosiety Vol. 5 No. 2: Juni 2025 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/89xfhp41

Abstract

Latar belakang penelitian ini didasari oleh pesatnya perkembangan media sosial, khususnya instagram, sebagai salah satu platform yang efektif dalam melakukan kampanye edukasi dan advokasi. Dengan jumlah pengguna aktif mencapai 90,18 juta di Indonesia, instagram dinilai sebagai sarana strategis untuk menjangkau generasi muda khususnya mahasiswa dan Gen Z. Penelitian ini bertujuan untuk menganalisis strategi konten Instagram yang diterapkan oleh Bakrie Center Foundation (BCF) dalam meningkatkan kesadaran publik terhadap tujuan pembangunan berkelanjutan atau Sustainable Development Goals (SDGs). Studi ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam terhadap tim media BCF, observasi konten akun @bcfindonesia, dan studi pustaka. Hasil penelitian menunjukkan bahwa BCF merancang strategi konten berbasis segmentasi audiens, visual storytelling, dan pemanfaatan fitur Instagram seperti carousel, reels, dan IG Live. Setiap konten disusun berdasarkan agenda SDGs yang dikaitkan dengan topik relevan, seperti lingkungan, pendidikan, dan kesehatan. Analisis insight Instagram digunakan sebagai dasar evaluasi untuk menyempurnakan strategi berikutnya. Strategi komunikasi BCF berhasil membangun koneksi emosional, meningkatkan partisipasi audiens, dan memperkuat citra organisasi sebagai edukator SDGs. Temuan ini memberikan kontribusi praktis bagi organisasi non-profit dan CSR dalam merancang komunikasi digital yang efektif, serta memperkuat peran media sosial sebagai instrumen penyebaran nilai pembangunan berkelanjutan.
Co-Authors Dandi Rukmana Putra David Rizar Nugroho Fachrunisa Zahra Leonard Dharmawan Mulyono Mulyono Rizka Arivia Putri