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All Journal The Eastasouth Journal of Social Science and Humanities SAP (Susunan Artikel Pendidikan)
Morissan Morissan
Universitas Sahid Jakarta
Humanities Social Sciences

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The Role of Logos in Conveying Organizational Personality: A Case Study of the Ministry of Tourism and Creative Economy of the Republic of Indonesia Ilham Saputra; Morissan Morissan
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.922

Abstract

Logo changes in public institutions are not only related to aesthetic aspects but also carry strategic meanings, cultural identity, and organizational representation. This study aims to analyze employee perceptions of the new logo of the Ministry of Tourism and Creative Economy (Kemenparekraf) and examine the role of visual identity as a representation of organizational identity. The research employed a mixed-methods approach with data collection through questionnaires (N=104) and in-depth interviews. Quantitative data were analyzed using reliability tests, descriptive statistics, normality tests, Pearson correlation, and ANOVA with the help of SPSS, while qualitative data were analyzed thematically. The results indicated that the research instrument was reliable (Cronbach's Alpha = 0.934), employees' perceptions of the new logo were generally positive (X mean = 24.19; Y mean = 28.85), and there was a very strong positive correlation between visual identity perceptions and organizational identity representation (r = 0.750; p < 0.001). The ANOVA analysis also revealed significant differences across respondent groups (F = 7.838; p < 0.001). Qualitative findings emphasize that the logo change was driven by rebranding needs, visual continuity from the previous logo, and the demands of creative economic globalization. This study concludes that the new Kemenparekraf logo serves as a strategic visual instrument that not only builds organizational image but also strengthens internal organizational support.
Efek Bandwagon dalam Komunikasi Politik: Urgensi Pendidikan Literasi Media dan Politik bagi Peserta Didik Iskandar Mudah Hasibuan; Morissan Morissan; Marlinda Irwanti Purnomo
SAP (Susunan Artikel Pendidikan) Vol. 11 No. 1 (2026): SAP
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sap.v11i1.3450

Abstract

The bandwagon effect, which refers to an individual's tendency to follow the choices of the majority or the party perceived as superior, has become increasingly evident in the digital era through the role of social media, electability surveys, and the massive flow of information. In the context of the 2024 Presidential Election, this phenomenon not only influences the political preferences of the general public but also significantly impacts students, who are at a stage of cognitive and social development that is vulnerable to external influences. This study aims to examine the bandwagon effect in political communication during the 2024 Presidential Election and to examine the urgency of media and political literacy education for students. This study used a qualitative approach with a literature review method, analyzing various sources related to political communication, voter behavior, and media and political literacy in education. The results indicate that low levels of media and political literacy lead students to passively receive information and are easily influenced by majority opinion without verification and critical analysis. This has the potential to weaken the quality of democratic participation and foster a mindset that is not independent.
Co-Authors Ilham Saputra Iskandar Mudah Hasibuan Marlinda Irwanti Purnomo