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p-Index From 2021 - 2026
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All Journal Electronic Journal of Education, Social Economics and Technology
Samsuddin Samsuddin
Faculty of Economics and Business, Universitas Muhammadiyah Pontianak, Pontianak, 78124
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The Influence of Product Quality and Price Perception on the Purchase Decision of Emina Products at Scovia Store in Pontianak Maria Gonela; Samsuddin Samsuddin
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1273

Abstract

This study aims to analyze the influence of product quality and price perception on the purchase decision of Emina products at Scovia Store in Pontianak, in response to the decline in sales from 2022 to 2024. Using a quantitative associative approach, the research involved 100 respondents selected through purposive sampling, with criteria including consumers aged at least 17 years and having purchased Emina products more than once. Primary data were obtained through interviews and structured questionnaires, while secondary data were sourced from internal documents related to product types, prices, and sales records. Instrument testing showed that all questionnaire items met validity and reliability requirements. The data were analyzed using multiple linear regression, supported by classical assumption tests. The results indicate that both product quality and price perception have a positive and significant influence on purchase decisions, with product quality contributing the strongest effect. The regression model explains 48.5% of the variance in purchase decisions, while the remaining 51.5% is influenced by other factors outside this study. These findings highlight the importance of maintaining product quality and aligning pricing strategies with consumer value perceptions to strengthen consumer purchasing decisions. The study provides practical insights for retail management and contributes empirically to consumer behavior literature, particularly in the cosmetics industry. Future research may extend the model by incorporating variables such as brand image, promotion, or service quality to obtain a more comprehensive explanation of consumer decision-making.
The Influence of Location, Price and Product Quality on Repurchase Intention on Food Stall Empek-Empek Cinata at Ngabang, Landak Regency Gusti Firliyansyah; Samsuddin Samsuddin
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1343

Abstract

This study aims to analyze the influence of Location, Price, and Product Quality on Repurchase Intention at Warung Makan Empek-Empek Cinata in Ngabang, Landak Regency. The research employs a quantitative approach with an associative design. The sampling technique used is purposive sampling. The number of respondents consists of 100 consumers who meet the criteria of purposive sampling. Data analysis is conducted using multiple linear regression analysis with the assistance of SPSS version 25 software, supported by validity testing, reliability testing, and classical assumption testing. The results show that partially, Location has a positive and significant effect on repurchase intention, with a calculated t-value of 2.265 t-table value of 1.661. Similarly, Price has a positive and significant effect on repurchase intention with a calculated t-value of 2.473 t-table value of 1.661, and Product Quality also has a significant effect on repurchase intention with a calculated t-value of 2.834 t-table value of 1.661. Simultaneously, Location, Price, and Product Quality have a significant effect on repurchase intention (p 0.001), with a coefficient of determination (R²) value of 0.395. These findings indicate that Location, Price, and Product Quality are able to explain 39.5% of the contribution to repurchase intention, while the remaining percentage is influenced by other factors outside the research model.
Co-Authors Gusti Firliyansyah Maria Gonela