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All Journal INTEKNA Resocia: International Journal of Applied Research and Innovation
Diki Permana
Universitas Teknologi Digital Bandung
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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STUDI KELAYAK BISNIS DALAM ASPEK PEMASARAN DAN ASPEK KEUANGAN PADA PRODUK BASRENG MAKNYUS Diki Permana; Supriyadi
INTEKNA Jurnal Informasi Teknik dan Niaga Vol 25 No 2 (2025): Jurnal INTEKNA, Volume 25, No. 2, Nov 2025
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Bisnis Makanan mempunyai peluang sangat besar terutama produksi cemilan basreng, kalangan muda maupun kalangan dewasa. Tujuan penelitian ini adalah untuk menganalisis aspek pemasaran produk basreng maknyus, serta aspek keuangan, menentukan sebuah bisnis atau proyek layak untuk dijalankan atau tidak. Metode penelitian digunakan menganalisis finansial, proyeksi keuangan, dan Menganalisis aspek pemasaran, membenarkan interprestasi, tentang aspek pemasaran pendekatan SWOT. Hasil dari penelitian strategi mengembangkan pasar ke wilayah sekitar masih terbuka lebar, peningkatan kepuasan pelanggan, serta perluasan membangun platform penjualan online. Selain itu produk basreng maknyus juga meningkakan promosi dan branding, serta perluasan pemasaran berdasarkan preferensi konsumen. produk basreng maknyus menambah varian rasa dan meningkatkan kualitas kemasan. Analisis keuangan berdasarkan hasil perhitungan payback period pengmbalian modal investasi 4,42 tahun. Net present value dihasilkan positip Rp. 1.114.956.383., pada discount rate sebesar 12% usaha memiliki nilai sekarang dan arus total kas selama 5 tahun. IRR (Internal rate of Return) diperoleh sebesar 26% artinya proyek tersebut dengan pengembalian lebih tinggi. ROA (return on assets) dihasilkan sebesar 3,82% dengan demikian investasi proyek tersebut layak.
AI and the Future of Work: Threat or Opportunity? Teguh Budianto; Muhlis Muhlis; Azkiya Haliza Zahro; Diki Permana
International Journal of Applied Research and Innovation Vol. 1 No. 3 (2026): : July: Resocia: International Journal of Applied Research and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/21ab2598

Abstract

This study examines the role of Artificial Intelligence (AI) has become one of the most influential technological innovations shaping the future of employment, generating extensive debate regarding its potential to function as either a source of labor displacement or a catalyst for workforce development. This study aims to analyze the dual implications of AI for the future of work by examining employment restructuring, workforce adaptation, and governance challenges associated with intelligent technologies. The research employs a non-empirical design based on a structured literature review and integrative analytical framework that synthesizes insights from labor economics, digital transformation studies, innovation research, and workforce adaptation theories. The findings indicate that AI transforms labor markets by automating selected tasks while simultaneously creating new professional opportunities and enhancing organizational productivity. The analysis further demonstrates that workforce resilience increasingly depends on digital literacy, continuous learning, critical thinking, and adaptive competencies capable of complementing intelligent systems. Governance issues, including algorithmic bias, workplace surveillance, accountability, and inequality, emerge as critical determinants of sustainable technological integration. The study concludes that the future impact of AI is contingent upon effective collaboration among governments, industries, educational institutions, and society to ensure inclusive, ethical, and sustainable employment transformation in the digital era.
Co-Authors Azkiya Haliza Zahro Muhlis Muhlis Supriyadi Teguh Budianto