Ike Kusdyah Rachmawati
Program Magister Manajemen, Pascasarjana, Institut Teknologi dan Asia Malang

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PENERAPAN MODEL UNIFIED THEORY OF ACCEPTANCE DAN USE OF TECHNOLOGY (UTAUT2) UNTUK MENJELASKAN BEHAVIORAL INTENTION DAN ACTUAL USAGE PENGGUNAAN APLIKASI QRIS DI KOTA MALANG Ahmad Rifa’i; Ike Kusdyah Rachmawati; Theresia Pradiani; Widi Dewi Ruspitasari
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.3716

Abstract

Quick Response Code Indonesian Standard (QRIS)a banking service that aims to provide smoothness and convenience in banking by utilizing information technology. Research to examine the extent to which Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Perceived Value and Habit and Behavioral Intention influence on Behavioral Usage. This research is an explanatory research, the location of this study was conducted in the city of Malang, East Java. The population in this study were all people who transacted using Mobile Banking with a sample of 196 respondents. Data analysis techniques using Descriptive Statistical Analysis, Path Analysis and Testing Hypotheses. From the results of the analysis and discussion obtained the results of Performance Expectancy, Effort Expectancy, Facilitating Conditions and Hedonic Motivation significantly influence Behavioral Intention. Furthermore Social Influence, Perceived Value and Habit have no significant effect on Behavioral Intention. Facilitating Conditions and habits do not significantly influence Behavioral to Used, but Behavioral Intention influences Behavioral to Use. Facilitating Conditions and habits significantly influence Behavioral Usage through Behavioral intention.
THE ROLE OF WORK SKILLS AND DIGITALIZATION IN THE RELATIONSHIP BETWEEN GASTRONOMY INVOLVEMENT, LOCAL FOOD CONSUMPTION VALUE, AND PURCHASE INTENTION OF MALANG'S CULINARY SPECIALTIES Liza Lidyana; Ike Kusdyah Rachmawati; Yunus Handoko
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.3732

Abstract

This study was conducted in the city of Malang, involving 230 respondents who are local culinary enthusiasts. The analysis technique used is SmartPLS to examine the relationships between gastronomy involvement, Local Food Consumption value, culinary skills, digitalization, and purchase intention. The results show that Gastronomy Involvement does not have a direct effect on purchase intention. However, this involvement positively influences culinary skills and digitalization, indicating that increased engagement in gastronomy can enhance skills and the utilization of digital technology. Additionally, Local Food Consumption value significantly affects both culinary skills and digitalization.Culinary skills have been shown to positively impact purchase intention, emphasizing the importance of skill development in enhancing consumer buying intentions. Meanwhile, digitalization does not exhibit a direct effect on purchase intention. The study also found that both Gastronomy Involvement and Local Food Consumption can increase purchase intention through culinary skills, but not through digitalization. These findings provide important insights for culinary industry stakeholders in Malang to focus on skill development as a strategy to enhance purchase intention.