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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Fatih Fuadi
Universitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Influencer Marketing, Video Content, and Social Media Interaction on Generation Z's Buying Interest in Online Fashion Products Annis Yuniar Sabilla; Fatih Fuadi; Liya Ermawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.536

Abstract

This study used a quantitative approach to determine the influence of influencer marketing, video content, and social media interactions on Generation Z's purchasing interests. Data collected through questionnaires were used as a source of research. The study involved Generation Z. Probability sampling was used for sampling, the sample size was calculated by lemeshow formula for 100 respondents, and PLS (Partical Least Square) was used to analyze the data. PLS is a structural equation modeling (SEM) model that uses an approach based on variance or component based structural equation modeling. SmartPls 4 produces data processing results. This study shows that marketing influence factors have a positive but not significant effect on Gen Z's interest in buying fashion items online. There is a positive and significant influence of video content and social media interaction variables on Gen Z's interest in buying fashion products via the internet.
Influence of Halal Labeling, Religiosity, Taste, and Price Against the Purchase Decision of Korean Instant Noodle Products in Islamic Business Perspective (Study on Muslim Community in Bandar Lampung) Salsa Azzahra Rusmiyati; Fatih Fuadi; Mia Selvina
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.576

Abstract

The popularity of Korean instant noodles among Indonesian muslims is increasing, but this raises concerns regarding the halal status of these imported products. Some products do not yet have official halal labels from Indonesian institutions, raising doubts and influencing consumer behavior. This study aims to analyze the influence of halal labeling, religiosity, taste, and price on purchasing decisions for Korean instant noodles from an Islamic business perspective. The halal label is understood as a guarantee of product compliance with sharia, religiosity reflects an individual’s obedience in choosing halal products, taste is related to taste preferences, and price reflects consumers’ purchasing power and perceived value. The study used a quantitative approach with data collection techniques through an online questionnaire to 100 muslim respondents in Bandar Lampung, using a purposive sampling technique with the criterion of having purchased Korean instant noodle products. The sample calculation used the Slovin formula with a 0.1 error rate. Data were analyzed using SmartPLS 4. The results show that the halal label, religiosity, taste, and price have a positive and significant effect on purchasing decisions. These findings contribute to business actors in designing marketing strategies that are in accordance with Islamic business principles and the characteristics of muslim consumers.
The Influence of Influencer Marketing, Video Content, and Social Media Interaction on Generation Z's Buying Interest in Online Fashion Products Annis Yuniar Sabilla; Fatih Fuadi; Liya Ermawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.536

Abstract

This study used a quantitative approach to determine the influence of influencer marketing, video content, and social media interactions on Generation Z's purchasing interests. Data collected through questionnaires were used as a source of research. The study involved Generation Z. Probability sampling was used for sampling, the sample size was calculated by lemeshow formula for 100 respondents, and PLS (Partical Least Square) was used to analyze the data. PLS is a structural equation modeling (SEM) model that uses an approach based on variance or component based structural equation modeling. SmartPls 4 produces data processing results. This study shows that marketing influence factors have a positive but not significant effect on Gen Z's interest in buying fashion items online. There is a positive and significant influence of video content and social media interaction variables on Gen Z's interest in buying fashion products via the internet.
Influence of Halal Labeling, Religiosity, Taste, and Price Against the Purchase Decision of Korean Instant Noodle Products in Islamic Business Perspective (Study on Muslim Community in Bandar Lampung) Salsa Azzahra Rusmiyati; Fatih Fuadi; Mia Selvina
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.576

Abstract

The popularity of Korean instant noodles among Indonesian muslims is increasing, but this raises concerns regarding the halal status of these imported products. Some products do not yet have official halal labels from Indonesian institutions, raising doubts and influencing consumer behavior. This study aims to analyze the influence of halal labeling, religiosity, taste, and price on purchasing decisions for Korean instant noodles from an Islamic business perspective. The halal label is understood as a guarantee of product compliance with sharia, religiosity reflects an individual’s obedience in choosing halal products, taste is related to taste preferences, and price reflects consumers’ purchasing power and perceived value. The study used a quantitative approach with data collection techniques through an online questionnaire to 100 muslim respondents in Bandar Lampung, using a purposive sampling technique with the criterion of having purchased Korean instant noodle products. The sample calculation used the Slovin formula with a 0.1 error rate. Data were analyzed using SmartPLS 4. The results show that the halal label, religiosity, taste, and price have a positive and significant effect on purchasing decisions. These findings contribute to business actors in designing marketing strategies that are in accordance with Islamic business principles and the characteristics of muslim consumers.
Co-Authors Annis Yuniar Sabilla Liya Ermawati Mia Selvina Salsa Azzahra Rusmiyati