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p-Index From 2021 - 2026
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This Author published in this journals
All Journal DIVERSITY: Journal of Multi Science Linearity HUMAN: Journal of Social Humanities and Science
Eko Boediman
Universitas Budi Luhur
Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Hybrid Communication in the Halal Lifestyle Economy: The Impact of Generative AI on Communicative Practices Among Digital Entrepreneurs Eko Boediman
HUMAN: Journal of Social Humanities and Science Vol. 3 No. 2 (2026): HUMAN: Journal of Social Humanities and Science, January 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/human.v3i2.1239

Abstract

The rapid development of generative artificial intelligence (generative AI) has reshaped the landscape of digital entrepreneurship, particularly in value and ethics-based markets such as the halal lifestyle economy. This study examines how generative AI influences the communication practices of digital entrepreneurs operating in halal sectors including fashion, culinary businesses, health, and finance. Using a qualitative case-study approach and thematic content analysis, the research identifies three major shifts. First, the emergence of hybrid communication models that combine human creativity with AI-generated content. Second, changes in the frequency, style, and tone of brand messages tailored to value-driven Muslim audiences. Third, new dynamics in audience interaction, trust-building, and the management of authenticity within AI-assisted communication environments. The theoretical contribution of this study is the introduction of the “faith-aligned automation” model, which illustrates how AI technologies can be utilized without compromising religious and cultural values. The practical implications are directed at content strategists, platform developers, and halal business practitioners seeking to maintain ethical integrity while adopting automation. This study also outlines its limitations and proposes future research directions, particularly concerning AI governance in digital economies that are sensitive to identity.
Machine Learning-Generated Synthetic Media, Public Trust, And Media Manipulation: An Islamic Ethical And Strategic Communication Perspective Eko Boediman
DIVERSITY: Journal of Multi Science Linearity Vol. 4 No. 1 (2026): DIVERSITY: Journal of Multi Science Linearity, Agustus 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/diversity.v4i1.1831

Abstract

The rapid development of machine learning and generative artificial intelligence has transformed the production, circulation, and interpretation of digital media. Machine learning-generated synthetic media, including deepfakes and AI-manipulated content, creates new communication opportunities while challenging information authenticity and credibility. This study examines the relationship between synthetic media, media manipulation, and public trust through Islamic ethical and strategic communication perspectives. It employs a qualitative integrative literature review combined with thematic and conceptual analysis of interdisciplinary literature on artificial intelligence, communication, public trust, strategic communication, marketing, halal communication, and Islamic ethics. The analysis identifies four interconnected dimensions: synthetic media as a mechanism of media manipulation; epistemic uncertainty as a pathway affecting public trust; declining authenticity as a challenge for strategic and marketing communication; and Islamic ethical principles as foundations for responsible AI-mediated communication. The synthesis indicates that synthetic media may undermine trust beyond direct deception by increasing uncertainty about the authenticity of digital content, potentially affecting confidence in news, sources, media institutions, and communication environments. The study identifies ṣidq, amānah, tabayyun, ‘adl, ḍarar, and maṣlaḥah as complementary ethical principles and proposes the Islamic Ethical Trust Framework for Synthetic Media (IET-SM). The framework emphasizes alignment among technological capability, communicative credibility, ethical responsibility, and public welfare.
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