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All Journal Cognitionis Civitatis et Politicae
Ruslan Ruslan
Sekolah Tinggi Agama Islam Aceh Tamiang
Social Sciences

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The Influence And Strategy Of Ar-Rum Financing As Marketing In Improving Customer Micro Business At Pt. Pegadaian Syariah Unit Kejuruan Muda Ruslan Ruslan
Cognitionis Civitatis et Politicae Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v1i4.1332

Abstract

Pegadaian Syariah is a system of guaranteeing debt with owned goods. Arrum Financing Products for Micro Businesses are a solution in getting additional business capital to develop their business. This study aims to analyze the influence of Arrum Financing and Marketing Strategy in Increasing Customer Micro Businesses at Pegadaian Syariah Vocational Unit Muda partially and simultaneously. The research method used is a quantitative method involving 86 respondents. Data collection through questionnaires, observations, and documentation were then analyzed using SPSS Version 25. The results of the study showed that partially Arrum Financing had a significant effect on Increasing Customer Micro Businesses with a sig value of 0.000 <? 0.01. Partially Marketing Strategy had a significant effect on Increasing Customer Micro Businesses with a sig value of 0.000 <? 0.01. Simultaneously, Arrum Financing and Marketing Strategy show that through the F test with a significant value of 0.000 which means it has a significant effect on Increasing Customer Micro Businesses.    
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