Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) Al-Kharaj: Journal of Islamic Economic and Business
Sisno Riyoko
Universitas Islam Nahdlatul Ulama
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role Of Product Quality, Service Quality, And Social Engagement In Mediating The Influence Of Brand Image On Gen Z Purchase Decisions At Corner Nyonya Naili Rahma Yuliani; Sisno Riyoko; Mohamad Rifqy Roosdhani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9083

Abstract

This study aims to analyze the influence of brand image on purchasing decisions mediated by product quality, service quality, and social media engagement among Generation Z at Corner Nyonya. Corner Nyonya is a contemporary culinary outlet that offers modern-style healthy food and drinks such as Vietnamese spring rolls, vegetable salads, coffee, and non-coffee drinks with distinctive Gen Z flavors, as well as processed banana and honey jackfruit snacks with various topping variants. The phenomenon of the rise of healthy lifestyle-based culinary businesses and social media trends encourages the need for marketing strategies that focus not only on products, but also on brand image and digital interactions with young consumers. This study uses a quantitative approach with the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. Data were collected through an online questionnaire using a Likert scale of 1–10 from 110 Generation Z respondents who had purchased products at Corner Nyonya. The results show that brand image has a significant effect on product quality, service quality, and social media engagement, and indirectly influences purchasing decisions through these three mediating variables. These findings emphasize the importance of building a strong brand image, maintaining consistent product and service quality, and utilizing social media as an effective means of interaction to improve purchasing decisions in the younger generation consumer segment..
How Self Awareness Bridges Growth Mindset, Innovative Leadership, Work Engagement Toward Innovative Work Behavior Sisno Riyoko; Egga Septiani Wulandari; Anna Widiastuti
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.23659

Abstract

This study aimed to analyse the mediating role of self-awareness in the relationship between growth mindset, innovative leadership, and work engagement on innovative work behaviour among teachers and staff. The focus of the study was on how self-awareness could be a psychological mechanism that bridged these antecedent factors so that they were truly manifested in innovative work behaviour. The approach used was explanatory quantitative with primary data sources involving a population of teachers and staff at Madrasah Terpadu Kabupaten Jepara. Of the total population, 144 respondents participated by completing a structured questionnaire, so that the data obtained reflected the actual conditions in that environment. The results of the study indicated that growth mindset and work engagement had a significant influence on Innovative Work Behaviour, while innovative leadership did not have a direct influence. However, self-awareness had been proven to play an important mediating role in the overall relationship. These findings confirmed that self-awareness was a psychological bridge that could transform a growth mindset, innovative leadership, and work engagement into actual innovative work behaviour. This study contributed theoretically by expanding the understanding of mediation mechanisms in innovative work behaviour, particularly by positioning self-awareness as a psychological bridge connecting growth mindset, innovative leadership, and work engagement with innovative work behaviour. This study also provided scientific contributions by strengthening the integration between the Job Demands–Resources Model and Social Cognitive Theory, as well as introducing self-awareness as a mediation mechanism that had not been widely studied in the context of education.
Co-Authors Anna Widiastuti Egga Septiani Wulandari Mohamad Rifqy Roosdhani Naili Rahma Yuliani