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Analisis Pengaruh Persepsi Kemudahan dan Persepsi Manfaat terhadap Penggunaan Financial Technology (Fintech) Mobile pada Bank Syariah Indonesia KCP Muara Bulian Sumantri Sumantri; Niki Kosasih; Anggun Novita Anggraini
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 1 (2026): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i1.6413

Abstract

This study aims to analyze the effect of perceived ease of use and perceived usefulness on the use of Mobile Fintech at Bank Syariah Indonesia (BSI) by applying the Technology Acceptance Model (TAM). A mixed-method approach was employed, combining descriptive qualitative and quantitative analysis. Primary data were obtained from questionnaires distributed to 99 respondents selected through accidental sampling, while secondary data were derived from literature and prior studies. Data were analyzed using validity and reliability tests, multiple regression, t-tests, F-tests, and the coefficient of determination (R²). The results show that perceived ease of use and perceived usefulness have significant positive effects on the use of Mobile Fintech both individually and simultaneously, with a contribution of 77.9% to fintech adoption. These findings are consistent with previous international studies that highlight the importance of ease of use, usefulness, trust, and Shariah compliance in driving Islamic fintech adoption. This study concludes that strengthening user-friendly features, improving system reliability, and ensuring compliance with Islamic principles are essential strategies to enhance the adoption of Mobile Fintech in Islamic banking. This research also contributes theoretically by expanding the application of TAM in the context of Islamic banking, where Shariah compliance and customer trust play a crucial moderating role. The originality of this study lies in combining quantitative findings with contextual challenges in rural Indonesia, which are rarely highlighted in previous research. Furthermore, the practical contribution is to provide a guideline for Islamic banks in formulating digital strategies that align with customer needs, government financial inclusion programs, and technological trends.
Pengaruh Kecepatan Pelayanan dan Disiplin Kerja terhadap Kepuasan Nasabah Bank Syariah Indonesia di Kabupaten Batang Hari Niki Kosasih; Sumantri Sumantri; Hakiki Rizkianda
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 1 (2026): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i1.6412

Abstract

This study investigates the influence of service speed and work discipline on customer satisfaction in Sharia banking. Using a quantitative approach with multiple linear regression, data were collected from 100 customers of Bank Syariah Indonesia (BSI) in Batang Hari. Findings reveal that both service speed and work discipline have significant positive effects on customer satisfaction. This study contributes to the growing literature on Islamic banking service quality by integrating recent perspectives on digital self-service technology and employee discipline, suggesting managerial implications for enhancing customer satisfaction in the era of digital banking.