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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Kasiyati Yunita Wulansari
Program Studi Manajemen, Universitas Graha Karya Muara Bulian
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Kenaikan Pajak Pertambahan Nilai (PPN) dan Harga terhadap Minat Beli Pelanggan Handphone Aland Cell di Kecamatan Muara Bulian Kabupaten Batang Hari Sri Rosmawati; Budi Darma; Kasiyati Yunita Wulansari
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 1 (2026): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i1.6462

Abstract

This study aims to analyze the effect of Value Added Tax (VAT) and price on consumer purchasing interest in mobile phones at the Aland Cell Store in Muara Bulian District, Batanghari Regency. This study uses a quantitative approach with a survey method. Data were collected through distributing questionnaires to consumers and analyzed using multiple linear regression. Hypothesis testing was carried out using a t-test to determine the partial effect, an F-test to determine the simultaneous effect, and a coefficient of determination (R²) test to measure the model's ability to explain the dependent variable. The results showed that consumer purchasing interest in mobile phones at the Aland Cell Store was not influenced by Value Added Tax and price, but rather by other factors.
Co-Authors Budi Darma Sri Rosmawati