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All Journal Musica: Journal of Music
Rafiloza Rafiloza
Insitut Seni Indonesia Padangpanjang
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Estetika Bunyi Sound Logo Netflix dalam Pembentukan Identitas Merek Denny Alpan; Rafiloza Rafiloza
Musica: Journal of Music Vol 6, No 1 (2026): MUSICA : JOURNAL OF MUSIC
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/musica.v6i1.6343

Abstract

This study analyzes the contribution of sound aesthetics to brand identity formation through an auditory examination of the Netflix sound logo. The objective is to explain how structural and formal sonic qualities construct aesthetic perception and brand recognition. The research employs a descriptive qualitative method using repeated critical listening and analysis of musical elements, including timbre, rhythm, dynamics, intensity, and sonic atmosphere. The findings reveal that the sound logo consists of a brief percussive strike followed by harmonic resonance, forming a unified composition with strong unity, complexity, and intensity. Its compact and contrasting structure generates instant recognition while eliciting emotional responses that reinforce the audiovisual experience. These results demonstrate that sound aesthetics functions strategically as both an aesthetic medium and a corporate symbol, strengthening brand differentiation in the digital environment.
Co-Authors Denny Alpan