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All Journal JLA (Jurnal Lingua Applicata) Indonesian Journal of Digital Public Relations
Nabilla Kusuma Vardhani
Universitas Gadjah Mada
Languange, Linguistic, Communication & Media Social Sciences

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PENGGUNAAN KECERDASAN BUATAN DALAM PRODUKSI PESAN TEKS HUMAS Nabilla Kusuma Vardhani; Andri Handayani; Bendina Morezky
Indonesian Journal of Digital Public Relations (IJDPR) Vol 4 No 2 (2026): Januari
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v4i2.10069

Abstract

Kecerdasan Buatan (AI) telah banyak dimanfaatkan untuk mempermudah praktik hubungan masyarakat. Dalam dunia profesional, AI dimanfaatkan dalam proses menghasilkan output, salah satunya konten hubungan masyarakat (humas) berupa teks. Bagi penulis konten humas, AI dapat dimanfaatkan dalam proses produksi dari pra hingga pasca. Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan AI dalam proses produksi teks konten humas bagi penulis konten di beberapa agensi. Penelitian ini menggunakan pendekatan kualitatif untuk memahami (i) bagaimana mereka mengintegrasikan AI dalam proses kreatif dan strategis dalam produksi konten, serta (ii) bagaimana regulasi diterapkan di masing-masing agensi. Data dikumpulkan melalui wawancara mendalam yang menganalisis aplikasi serta regulasi penggunaan AI di lapangan. Hasil penelitian menunjukkan adanya perbedaan dalam periode pemanfaatan AI (di awal, di tengah, di akhir). Selain itu, perbedaan juga ditemukan dalam regulasi dan kontrol dari 3 agensi yang diteliti.  
Representasi Feminisme dalam Video “So Win”: Sebuah Analisis Wacana Multimodal Nabilla Kusuma Vardhani; Puteri Felisha Shahnaz
JLA (Jurnal Lingua Applicata) Vol 9, No 2 (2026)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.112354

Abstract

Feminism is one of the oldest social movements that has entered its fourth wave. This wave is closely related to the use of digital media and technology, where feminist issues are disseminated massively through various platforms, such as songs, posters, videos, and so on. One campaign video that voices feminism is "So Win" from the Nike brand. This campaign explicitly advocates feminist values, featuring various female athletes who break gender stereotypes in sports. In this study, the correlation between fourth-wave feminism and the messages conveyed through the campaign video will be discussed. To understand the messages conveyed in depth, this study uses multimodal analysis by Kress & van Leeuwen. This approach allows researchers to decipher the meaning contained not only in the narrative text, but also in visual elements such as scenes, expressions, and symbolism in the video. Furthermore, this analysis is also supported by fourth-wave feminist theory to identify how Nike's campaign reflects the characteristics of this wave, namely intersectionality, popular culture criticism, individual empowerment and visibility, and digital activism. The study's findings indicate that the visuals in the 22 scenes containing narrative text support the feminist message within them, both representationally, interactively, and compositionally. Meanwhile, elements of fourth-wave feminism are present throughout the videos, including heterogeneity within feminism, gender representation in popular culture, empowerment and visibility of individual personal experiences, and a presence in online platform.
Co-Authors Andri Handayani Bendina Morezky Puteri Felisha Shahnaz