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All Journal KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Aat Ruchiat Nugraha
Universitas Padjadjaran, Bandung
Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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POLITICAL COMMUNICATION STRATEGY FOR WINNING THE PRABOWO-GIBRAN PAIR IN WEST JAVA IN THE 2024 ELECTIONS Diah Fatma Sjoraida; Aat Ruchiat Nugraha; Bucky Wibawa Karya Guna
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA Institute: June 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

This study explores the political communication strategies used by the Prabowo-Gibran pair in the 2024 elections in West Java. By using a holistic approach that combines traditional and digital methods, the pair managed to reach various segments of voters. Audience segmentation is key in delivering campaign messages that are relevant and attractive to each demographic group. The quick response to current issues strengthens the couple's image as leaders who are responsive and care about the interests of society. In addition, collaboration with local media helps them to ensure balanced and positive coverage of their campaigns, as well as expand the reach of communication with the public. This study highlights the importance of holistic, responsive and collaborative political communication strategies in winning voter support in West Java.  
POLITICAL PARTY BRANDING AND MEDIA CAPITALISM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 Aat Ruchiat Nugraha; Diah Fatma Sjoraida; Bucky Wibawa Karya Guna
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 7 (2024): JESOCIN - June
Publisher : Organisasi Masyarakat Kreatif Indonesia Emas

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Abstract

The Industrial Revolution 4.0 has changed the way political parties build and maintain their brands, with digital and social media becoming the main tools in political communication strategies. Media capitalism, characterized by the concentration of media ownership in the hands of large conglomerates, influences the political landscape by reducing the diversity of perspectives in reporting and giving rise to significant bias. Media controlled by capitalist interests tend to provide favorable coverage to political parties with ties or affiliations with media owners, influencing voter perceptions and election results. Additionally, social media algorithms designed to maximize engagement and advertising revenue often amplify controversial and emotional content, exacerbating political polarization and spreading misinformation. Fake information that spreads rapidly through social media platforms disrupts the democratic process and undermines the integrity of elections. To overcome the negative impacts of media capitalism, efforts are needed to maintain media independence and integrity through support for investigative journalism and independent media, as well as stricter and more transparent regulations to reduce the concentration of media ownership. Media education is also important for increasing media literacy among the public, helping voters recognize false information and understand media bias. Collaboration between government, the media industry, non-governmental organizations and civil society is needed to create a healthy and sustainable media ecosystem, where digital technology is used to strengthen democratic processes.
POLITICAL PARTY BRANDING AND MEDIA CAPITALISM IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 Aat Ruchiat Nugraha; Diah Fatma Sjoraida; Bucky Wibawa Karya Guna
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 7 (2024): JESOCIN - June
Publisher : Organisasi Masyarakat Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Industrial Revolution 4.0 has changed the way political parties build and maintain their brands, with digital and social media becoming the main tools in political communication strategies. Media capitalism, characterized by the concentration of media ownership in the hands of large conglomerates, influences the political landscape by reducing the diversity of perspectives in reporting and giving rise to significant bias. Media controlled by capitalist interests tend to provide favorable coverage to political parties with ties or affiliations with media owners, influencing voter perceptions and election results. Additionally, social media algorithms designed to maximize engagement and advertising revenue often amplify controversial and emotional content, exacerbating political polarization and spreading misinformation. Fake information that spreads rapidly through social media platforms disrupts the democratic process and undermines the integrity of elections. To overcome the negative impacts of media capitalism, efforts are needed to maintain media independence and integrity through support for investigative journalism and independent media, as well as stricter and more transparent regulations to reduce the concentration of media ownership. Media education is also important for increasing media literacy among the public, helping voters recognize false information and understand media bias. Collaboration between government, the media industry, non-governmental organizations and civil society is needed to create a healthy and sustainable media ecosystem, where digital technology is used to strengthen democratic processes.
Co-Authors Bucky Wibawa Karya Guna Diah Fatma Sjoraida Guna, Buky Wibawa Karya