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All Journal Priviet Social Sciences Journal WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Ady Achadi
Universitas Wijayakusuma Purwokerto
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The influence of customer experience, ease of use, trust, and customer satisfaction on repurchase intention of train tickets through the access by KAI application in Purwokerto City Tiara Tiara; Ady Achadi; Enrico Aziezy
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1378

Abstract

This study aims to identify and analyze the influence of customer experience, ease of use, trust, and customer satisfaction on the repurchase intention of train tickets through the Access by KAI application in Purwokerto City. The population in this study is customers who purchased train tickets through Access by KAI in Purwokerto City, whose number is not known for certain. The sampling method used in this study is non-probability sampling with an accidental sampling technique. The minimum required sample size, according to Cochran's formula, is 97, and this study collected 100 respondents. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics 22 software. The results of this study demonstrate that customer experience, ease of use, trust, and customer satisfaction significantly influence the repurchase intention of train tickets using the Access by KAI application in Purwokerto City.
Motivasi Digitalpreneurship: Menjadi Pelaku UMKM Berbasis Teknologi dan Kreativitas Akbar Pahlevi; Harsuti; Fatwa Zuhaena; Ady Achadi
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63859/wikuacitya.v5i1.487

Abstract

Revolusi industri 4.0 menuntut UMKM di Indonesia untuk memiliki kematangan di dalam pengadopsian teknologi. Namun, tingginya penetrasi interner belum berbanding lurus dengan jumlah pelaku UMKM yang mampu mengoptimalkan teknologi untuk inovasi produk dan efisiensi bisnis. Permasalahan utama yang dihadapi oleh banyak pelaku usaha lokal, khususnya di Desa Sunyalangu, Banyumas adalah rendahnya motivasi untuk bertransformasi menjadi digitalpreneur. Pengabdian kepada masyarakat yang dilakukan diharapkan dapat meningkatkan motivasi pelaku UMKM agar bertransformasi sebagai digitalpreunership dengan memanfaatkan teknologi dan kreativitas dalam berwirausaha.
Co-Authors Akbar Pahlevi Enrico Aziezy Harsuti Tiara Tiara Zuhaena, Fatwa