Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Creative Power and Ambition (JCPA)
Amanda
Universitas Muhammadiyah Bima, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Financial Management, Business Capital, Business Income, Product Innovation and Marketing Strategy on the Success of Micro Businesses in the Culinary Sector in Bima City Khas Sukma Mulya; Amanda
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Culinary micro-enterprises play a significant role in the regional economy, including in Bima City. However, their success is still influenced by various factors, the results of which are inconsistent across regions. This study aims to analyze the influence of financial management, business capital, business income, product innovation, and marketing strategies on the success of culinary micro-enterprises in Bima City, both partially and simultaneously. This study uses a quantitative approach with a survey design of culinary micro-enterprises in Bima City, using a Likert-scale questionnaire instrument analyzed through multiple linear regression with the help of SPSS.The results showed that all five variables simultaneously had a significant effect on business success. Partially, financial management, business capital, and business income had a significant positive effect, while product innovation and marketing strategy were insignificant. The R² value of 0.495 indicates that 49.5% of the variation in success was explained by the research variables.
The Influence of Financial Management, Business Capital, Business Income, Product Innovation and Marketing Strategy on the Success of Micro Businesses in the Culinary Sector in Bima City: Pengaruh Pengelolan Keuangan, Modal Usaha, Pendapatan Usaha, Inovasi Produk dan strategi pemasaran Terhadap Keberhasilan Usaha Usaha Mikro sector Kuliner di Kota Bima Khas Sukma Mulya; Amanda
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Culinary micro-enterprises play a vital role in the local economy, including in Bima City; however, their success is influenced by various factors, and findings across different regions remain inconsistent. This study aims to analyze the impact of financial management, business capital, business revenue, product innovation, and marketing strategies on the success of culinary micro-enterprises in Bima City, both individually and simultaneously. A quantitative approach was employed, utilizing a survey design targeting culinary micro-entrepreneurs in Bima City; data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with SPSS software. The results indicate that, collectively, the five variables have a significant influence on business success. Individually, financial management, business capital, and business revenue show a significant positive effect, whereas product innovation and marketing strategies do not. The R² value of 0.495 indicates that 49.5% of the variation in business success is explained by the study's variables.
Co-Authors Khas Sukma Mulya