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All Journal Journal of Creative Power and Ambition (JCPA)
Mentari
Universitas Tanjungpura
Economics, Econometrics & Finance

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Representation Of The Evolution Of The Social Function Of Aesthetic Coffee Shop Among Gen Z In Pontianak City Mutiara; Kayla Andreyani; Mentari
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1726

Abstract

Aesthetic coffee shops have become popular social spaces for Generation Z in Pontianak. The city was selected as the research site due to Gen Z's high level of enthusiasm for coffee culture and coffee shop visits—activities that have evolved from mere consumption into an integral part of their daily lifestyle. This phenomenon is driven by the rapid emergence of new coffee shops featuring compelling visual and aesthetic concepts, positioning Pontianak as a city with a vibrant "hangout culture" among urban youth. This research aims to analyze the shift in the meaning and social function of coffee shops, moving from places of consumption to spaces for visual expression and the representation of digital identities. Employing a phenomenological approach, the study explores the subjective experiences of Gen Z through observation and in-depth interviews with nine informants—aged 18–24 and comprising students and F&B workers—across six aesthetic coffee shops in Pontianak. The findings reveal that coffee shops function not merely as physical spaces but also as arenas for self-curation, identity performance, and visual production within digital culture. Visual representations circulated via social media create a digital public sphere where curated images supersede direct, lived experiences. Consequently, aesthetic coffee shops have transformed into dual social spaces—simultaneously physical and digital—playing a pivotal role in the construction of Gen Z's identity and existence amidst the dominance of visual culture
Contributing but Unrecognised: Gender Dynamics in Natural Resource Management among Women Farmers in Kubu Raya Amira Fazilah; Mentari; Nurul Fadilah
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1743

Abstract

Natural resources are the primary livelihood base for farming communities in rural areas, and their management involves both men and women. This study examines the gender-based division of labour in natural resource management within farming communities in Sungai Raya Sub-district, Kubu Raya Regency, focusing on the agricultural and fisheries sectors. It aims to analyse women’s roles, identify the barriers they face in accessing and controlling resources, and evaluate how gender roles affect resource control and family welfare. Using a qualitative approach, data were collected through in-depth interviews, focus group discussions, participatory observation, and documentation involving male and female farmers, community leaders, and local officials, then analysed thematically. The findings reveal significant gender disparities: women are heavily involved in domestic tasks such as crop maintenance and food processing, yet are largely excluded from strategic decisions on the allocation and use of natural resources. This inequality is reinforced by prevailing social and cultural norms and constrains both family welfare and the sustainability of resource management. The study underlines the need for gender-responsive empowerment through access to training, technology, financial resources, and participation in decision-making and more inclusive policies to achieve fair and sustainable natural resource management
Co-Authors Amira Fazilah Kayla Andreyani Mutiara Nurul Fadilah