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All Journal Communica : Journal of Communication Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Yusalina
IPB University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Produksi Konten Instagram @rumahbumn.bogor dalam Mendukung Branding UMKM: Analisis Berdasarkan Pendekatan POAC Alicia Lily Michaela Padu; Yusalina
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 1 (2026): EduTIK : Februari 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

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Abstract

Rumah BUMN Bogor berperan penting dalam mendukung pengembangan UMKM dengan memanfaatkan Instagram @rumahbumn.bogor sebagai media penyebaran informasi dan pembentukan citra (branding). Dalam menjalankan peran tersebut tentu diperlukan strategi produksi konten yang sistematis dan efektif. Penelitian dilakukan untuk mengetahui bagaimana strategi produksi konten akun instagram @rumahbumn.bogor. Teori yang digunakan yaitu teori strategi manajemen produksi (POAC) oleh George R. Terry. Penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif. Proses pengumpulan data dalam penelitian ini dilakukan melalui berbagai metode, antara lain observasi, keterlibatan langsung peneliti, wawancara, serta penelusuran literatur. Data yang dikumpulkan kemudian dianalisis dengan model dari Miles, Huberman, & Saldana mulai dari pengumpulan data, kondensasi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Hasil menunjukan bahwa dalam produksi konten Instagram @rumahbumn.bogor telah dilakukan sesuai dengan teori strategi manajemen produksi (POAC) yaitu 1) planning dengan merancang konsep konten, 2) organizing dengan melakukan pembagian tugas, 3) actuating dengan proses pengambilan gambar dan editing, dan 4) controlling dengan mengunggah konten dan mengamati tanggapan dari audiens untuk mengukur efektivitas konten. 
Mens Rea Representation In Pandji Pragiwaksono's Public Communication: A Communicative Action and Mass Communication Theory Perspective Adinda Rahmi Aisyah; Yusalina
Communica : Journal of Communication Vol. 4 No. 3 (2026): July 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i3.1540

Abstract

This study examines communicative intent (mens rea) in Pandji Pragiwaksono's public communication through his Netflix stand-up special MensRea(2025), which triggered widespread controversy in Indonesia's digital public sphere. Despite growing scholarship on political satire and digital communication, little attention has been given to the gap between communicator intent and audience interpretation in the Indonesian context. This research employed qualitative online media observation conducted from March to May 2026, using systematic keyword searches across designated digital platforms. Data were drawn from the Netflix special as primary corpus, supplemented by YouTube podcast content, social media posts, and national online news coverage. Sentiment data were sourced from Drone Emprit and DataIndonesia.id. Pandji's communicative mens rea was consistently identified as an intent to deliver socio-political critique through satire across four dimensions lexical, contextual, consistency, and responsive with significant sentiment polarization between online media (53.2% negative) and social media (66.1% positive). Mens Rea demonstrates comedy's capacity as a political mirror, while media framing and the absence of a shared normative framework rather than communicator failure alone contributed significantly to public polarization. Findings suggest implications for communication ethics, media coverage standards, and regulatory frameworks in Indonesia's digital public sphere.
Co-Authors Adinda Rahmi Aisyah Alicia Lily Michaela Padu