Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Atma Inovasia
Kristina Wulandari
Universitas Atma Jaya Yogyakarta
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemasangan Lampu Jalan sebagai Upaya Peningkatan Keamanan dan Aksesibilitas di Padukuhan Keruk II Gian Heman Sigalingging; Kevin Alexander; Kristina Wulandari
Jurnal Atma Inovasia Vol. 6 No. 2 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i2.12573

Abstract

The KKN program implemented in Padukuhan Keruk II aims to improve the quality of street lighting infrastructure through the installation of Public Street Lighting (PJU). The lack of lighting at several strategic points has negatively affected the safety, comfort, and socio-economic activities of the local community. The program involved observing the hamlet’s conditions, determining appropriate locations for street lights, and carrying out the installation process. The implementation of this program included the installation of LED lights at two main locations selected based on community needs. The results show that the presence of PJU not only improves visibility but also reduces the potential for accidents and crime. Furthermore, the activities carried out have the potential to encourage the growth of nighttime economic activities and strengthen social interactions among residents in Padukuhan Keruk II.
Optimalisasi Strategi Branding untuk Meningkatkan Pemahaman Brand Awareness terhadap Pelaku UMKM di Padukuhan Keruk I Rio Gabriel Simamora; Roxy Yusewa; Hana Maren Tika; Alicia Roselyn; Joy Eunike A. Lumban Tobing; Riki Leonardus; Tomy; Marcelino Felix Yussanto; Marcelyta Evelyn Wibowo; Kristina Wulandari
Jurnal Atma Inovasia Vol. 6 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i1.12657

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving local economies, including in Padukuhan Keruk I, Banjarejo Village, Tanjungsari District, Gunungkidul Regency. However, limitations in marketing strategies, particularly branding, have led to low brand awareness of the products offered. This study focuses on a single MSME engaged in the snack food sector, which previously lacked a clear brand identity. The aim of this activity is to optimize branding strategies to enhance brand awareness through a design thinking approach. This method consists of five stages: empathize, define, ideate, prototype, and test. Data were collected through field observations, in-depth interviews with the business owner, and testing of brand designs. The results show that the business owner gained new insights into the importance of visual identity, brand storytelling, and social media utilization. The branding strategies—such as logo creation, packaging design, and the setup of online promotion channels—were successfully implemented. In conclusion, the design thinking approach proved effective in helping the MSME develop a branding strategy that fits its needs and gradually increases consumer awareness and product appeal.
Co-Authors Alicia Roselyn Gian Heman Sigalingging Hana Maren Tika Joy Eunike A. Lumban Tobing Kevin Alexander Marcelino Felix Yussanto Marcelyta Evelyn Wibowo Riki Leonardus Rio Gabriel Simamora Roxy Yusewa Tomy