Risna Haryati
Universitas Insan Cendikia Mandiri

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OPTIMIZATION OF BANDUNG CITY’S HUMAN RESOURCE POTENTIAL TO SUPPORT INCLUSIVE URBAN GOVERNANCE Risna Haryati; Ade Mubarok
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21636661

Abstract

This study discusses the optimization of human resource potential in Bandung City to support inclusive urban governance. As one of Indonesia’s major urban centers, Bandung faces various challenges related to public services, social inequality, population growth, digital transformation, and community participation. Human resources are considered a key element in addressing these challenges because they include not only government officials, but also citizens, academics, creative communities, entrepreneurs, and civil society organizations. This study uses a qualitative descriptive method with a literature study approach. The data were collected from books, journal articles, government reports, policy documents, and previous studies related to human resource development, inclusive governance, urban development, smart city implementation, and Bandung City. The data were analyzed descriptively by identifying key themes such as community participation, government capacity, stakeholder collaboration, digital innovation, and public service inclusion. The results show that Bandung City has strong human resource potential, supported by its identity as a city of education, creativity, and innovation. However, this potential needs to be optimized through capacity building, digital literacy improvement, participatory planning, and collaboration among stakeholders. Inclusive urban governance requires the active involvement of all social groups, including women, youth, persons with disabilities, low-income communities, and other vulnerable groups. Therefore, the optimization of human resources is essential to create a governance system that is more responsive, participatory, equitable, and sustainable.
PENGARUH HARGA, PELAYANAN, KUALITAS PRODUK, DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PASIEN DI KLINIK KECANTIKAN “X” BANDUNG Risna Haryati; Ade Mubarok
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.249

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, pelayanan, kualitas produk, dan promosi terhadap loyalitas pasien di Klinik Kecantikan “X” Bandung. Latar belakang penelitian didasarkan pada kesenjangan hasil penelitian sebelumnya, di mana promosi umumnya terbukti berpengaruh terhadap loyalitas pelanggan, namun pada konteks klinik kecantikan lokal hasilnya belum konsisten. Metode penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif asosiatif. Sampel ditentukan dengan rumus Slovin pada tingkat kesalahan 10%, sehingga diperoleh 119 responden. Data dikumpulkan melalui kuesioner, observasi, dan dokumentasi, lalu dianalisis dengan regresi linier berganda menggunakan uji t dan uji F. Hasil penelitian menunjukkan bahwa harga, pelayanan, dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pasien, sedangkan promosi tidak berpengaruh signifikan. Secara simultan, keempat variabel berpengaruh terhadap loyalitas dengan kontribusi 32,8%. Temuan ini menegaskan bahwa dalam konteks klinik kecantikan, loyalitas lebih ditentukan oleh harga, pelayanan, dan kualitas produk, sementara promosi memerlukan strategi tambahan agar efektif. Penelitian ini berkontribusi pada pengembangan teori pemasaran jasa dan memberi masukan praktis bagi klinik kecantikan dalam membangun loyalitas pasien.