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All Journal Eastasouth Journal of Positive Community Services Vifada Management and Social Sciences
Yusuf Iskandar
Universitas Nusa Putra, Sukabumi, Indonesia
Humanities Decision Sciences, Operations Research & Management Physics Social Sciences

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Sustainable Entrepreneurship in Indonesia with Leveraging Green Practices for Business Success Yusuf Iskandar; Kurniawan; Andri Ardhiyansyah; Froilan Delute Mobo
Vifada Management and Social Sciences Vol. 4 No. 1 (2026): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/ymyrnh45

Abstract

Purpose: This study looks into how government policies, technical innovation, green entrepreneurship promotion, environmental awareness, and green business growth affect the expansion of green businesses and the mitigation of environmental impacts through social entrepreneurship in Indonesia. Research Design and Methodology: A quantitative analysis was carried out on a sample of 296 respondents using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) route analysis. The data was analyzed using model fit indices, hypothesis testing, measurement model analysis, and descriptive statistics. Findings and Discussion: The findings show a strong positive correlation between government policy, social entrepreneurship, technological innovation, environmental impact reduction, green business growth, and environmental awareness as well as green entrepreneurship promotion. The results highlight how crucial it is to promote green entrepreneurship, technological innovation, and social entrepreneurship in Indonesia in addition to encouraging environmental awareness and enacting regulations that support these sectors. Implications: This research implies the importance of strengthening policies, providing support for business actors, and fostering collaboration among stakeholders to accelerate the development of sustainability and green entrepreneurship in Indonesia.
Diseminasi Praktik Bisnis Berkelanjutan pada UMKM melalui Media Digital Berbasis Infografis Yusuf Iskandar; Yoedani Yoedani; Sitti Hikmawatty; Kharisma Kharisma; Andri Ardhiyansyah; Astri Oktaviani; M. Asqi Hidayah
Eastasouth Journal of Positive Community Services Vol 4 No 03 (2026): Eastasouth Journal of Positive Community Services (EJPCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejpcs.v4i03.668

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkenalkan langkah-langkah sederhana dalam mendorong UMKM menuju praktik usaha yang lebih adaptif dan berkelanjutan melalui media infografis digital. Kegiatan dilakukan dengan menyampaikan infografis “5 Langkah UMKM Menuju Era Digital Berkelanjutan” kepada pelaku UMKM yang bergerak pada bidang makanan, minuman, warung, dan usaha kecil. Materi infografis memuat lima pesan utama, yaitu penggunaan media digital untuk promosi, kejujuran dalam menampilkan produk, pelayanan yang ramah, penggunaan kemasan yang lebih bertanggung jawab, serta kemauan untuk terus belajar. Tanggapan pelaku UMKM dikumpulkan melalui wawancara singkat, catatan respons, dan dokumentasi kegiatan, kemudian dievaluasi secara deskriptif. Hasil kegiatan menunjukkan bahwa promosi digital menjadi bagian yang paling mudah diterima karena berkaitan langsung dengan perluasan jangkauan pelanggan. Pelaku UMKM juga memahami pentingnya kejujuran produk dan pelayanan ramah sebagai dasar kepercayaan pembeli. Namun, penggunaan kemasan ramah lingkungan masih menjadi tantangan karena berkaitan dengan biaya, keamanan produk, dan kebutuhan pengiriman. Kegiatan ini menunjukkan bahwa infografis digital dapat menjadi media edukasi awal yang relevan bagi UMKM, terutama untuk membangun pemahaman bertahap mengenai digitalisasi dan bisnis berkelanjutan.
Co-Authors Andri Ardhiyansyah Astri Oktaviani Froilan Delute Mobo Kharisma Kharisma Kurniawan M. Asqi Hidayah Sitti Hikmawatty Yoedani Yoedani