<![CDATA[Indonesia's rapid digital economic growth has increased the use of digital platforms across various transactions while simultaneously giving rise to dark patterns that influence consumer decision-making through manipulative interface design. This development creates new challenges for consumer protection because the existing legal framework does not explicitly regulate manipulation through digital interface design and choice architecture. This study aims to analyze the practice of dark patterns on digital platforms in Indonesia, identify gaps in the existing consumer protection framework, and formulate directions for strengthening regulations to enhance legal protection for consumers. The study employs normative legal research using statutory, conceptual, and library research approaches by examining legislation, scholarly literature, and relevant policy documents. The findings indicate that dark patterns exploit interface design, algorithms, and user data processing to influence consumer behavior, thereby reducing consumer autonomy and weakening the effectiveness of consumer protection. The study also finds that Indonesian regulations remain focused on misleading information and have not specifically addressed manipulation through interface design, highlighting the need for stronger regulations, fair interface design standards, and more adaptive supervisory mechanisms in response to digital technological developments. The study concludes that strengthening digital consumer protection requires legal recognition of dark patterns as a form of manipulation in electronic transactions and closer integration between consumer protection law, digital platform governance, and oversight of personal data utilization. ]]>
