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All Journal Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY)
Ni Nyoman Kerti Yasa
Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Udayana
Economics, Econometrics & Finance

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MEKANISME PSIKOLOGIS DAN SOSIAL DALAM PEMBENTUKAN PERILAKU KONSUMEN BERKELANJUTAN(Sebuah Studi Literatur) Komang Junita Widhipratiwi; Gangsar Parikesit; Luhde Hendryani Pratiwi; Benny Fernando Panjaitan; Putu Yudi Setiawan; Ni Nyoman Kerti Yasa
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 4 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21373712

Abstract

Sustainable consumer behaviour has become a key issue in the study of marketing and sustainability, in line with growing public awareness of the environmental impact of consumption. Various studies indicate that consumer behaviour is influenced by psychological and social factors that interact with one another in the decision-making process. This study aims to develop a conceptual model explaining the role of psychological and social factors in shaping sustainable consumer behaviour through a literature review approach. The method employed is an exploratory literature study utilising narrative synthesis and conceptual mapping techniques. The primary sources consist of four academic articles discussing motivation, consumer engagement, social norms, emotions and attitudes in the context of sustainable consumption behaviour. The results of the synthesis indicate that consumer motivation and engagement act as psychological factors driving sustainable consumption behaviour, whilst social norms act as social factors influencing behaviour both directly and through emotions and attitudes. Based on the integration of these findings, this study produces a conceptual model proposing eight theoretical propositions regarding the relationships between variables. The contribution of this research lies in the integration of psychological and social factors within a single, more comprehensive framework to explain sustainable consumer behaviour. The resulting model is expected to serve as a foundation for further empirical research and to provide insights for companies and policymakers in promoting more responsible and sustainable consumption.
PENGEMBANGAN MODEL PERILAKU IMPULSE BUYING PADA E-COMMERCE BERBASIS INFLUENCER CREDIBILITY, UGC QUALITY, DAN PRODUCT ATTRACTIVENESS Ni Putu Meita Krisdayanti; Dita Refieta; Zahra Syakhira Iswan; Erwin Andriano Sianturi; Ni Nyoman Kerti Yasa; Putu Yudi Setiawan
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 4 No. 5 (2026): JEBIMAN (Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22655435

Abstract

Social media and live-streaming commerce have created a more interactive shopping environment in which consumers can access information, assess products, and make purchase decisions rapidly. Such an environment may encourage unplanned purchases because consumers are continuously exposed to persuasive cues, including influencer credibility, the quality of user-generated content (UGC), and product attractiveness. Although these factors have been widely discussed, previous research has tended to examine them independently, leaving their combined role in shaping impulse buying insufficiently understood. This study develops a conceptual model linking Influencer Credibility, UGC Quality, and Product Attractiveness to Impulse Buying Behavior, with Urge to Buy Impulsively serving as a mediating variable. A descriptive qualitative literature review was conducted by synthesizing four reputable international journal articles addressing impulse buying in digital marketing and live-streaming commerce. The synthesis suggests that the three factors act as external stimuli capable of activating consumers’ psychological urge to purchase spontaneously. Drawing on the Stimulus–Organism–Response (S-O-R) Theory and the Elaboration Likelihood Model (ELM), the proposed framework clarifies the process through which marketing stimuli lead to impulse buying behavior. The model also offers theoretical insights and practical considerations for the development of digital marketing strategies.
Co-Authors Benny Fernando Panjaitan Dita Refieta Erwin Andriano Sianturi Gangsar Parikesit Komang Junita Widhipratiwi Luhde Hendryani Pratiwi Ni Putu Meita Krisdayanti Putu Yudi Setiawan Zahra Syakhira Iswan