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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Islamic Business and Management Review Journal of Business Management
Aisyah Azhar Adam
Potensi Utama University
Arts Economics, Econometrics & Finance Social Sciences

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Analysis of Customer Experience, Ease of Use and E-WOM User Satisfaction of the Wondr Application Tasya Intana; Austin Alexander Parhusip; Aisyah Azhar Adam
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1414

Abstract

The objective of this research is to investigate the individual and combined effects of customer experience, ease of use, and e-WOM on user satisfaction with the Wondr application at BNI USU Branch. A causal associative approach this function is used to check the relationship between these variables through quantitative methods. The population of this study includes users of the Wondr application, with a sample of 100 respondents selected using the convenience sampling method. The findings suggest that ease of use and e-WOM significantly and positively influence user satisfaction, both individually and together. The results showed that customer experience had no significant effect on user satisfaction (significance value 0.262 > 0.05), while ease of use and e-WOM had a significant effect. Ease of use (significance value 0.009 < 0.05) and e-WOM (significance value 0.007 < 0.05) are proven to have a positive and significant influence on user satisfaction. Overall, the variables of customer experience, ease of use, and e-WOM together have a significant effect on user satisfaction (significance value 0.000 < 0.05). The determination test result show that the adjusted R Square value 0.573 means that 57,3% of the factors that affect user satisfaction are explained by customer experience, ease of use, and e-WOM, while the remaining 42.7% can be caused by other factors not analyzed in this study.
The Influence of Organizational Culture, Work Environment, and Work Discipline on Employee Performance at The Social Services Office of Medan City Nike Ardila Halawa; Aisyah Azhar Adam
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.150

Abstract

Employee performance is one of the benchmarks for government agencies in creating added value by producing goods or services to achieve organizational goals. This study aims to determine and analyze the influence of organizational culture, work environment, and work discipline on employee performance at the Medan City Social Service Office. The population consisted of 50 employees. Data collection techniques in this study were questionnaires, observation, interviews, and pre-surveys. Data analysis was conducted using multiple linear regression and descriptive statistics. The results indicate that organizational culture has a positive and significant influence on employee performance with a significance value of 0.028, work environment has a positive and significant influence on employee performance with a significance value of 0.028, and work discipline has a positive and significant influence on employee performance with a significance value of 0.049. Organizational culture, work environment, and work discipline simultaneously influence employee performance at the Social Affairs Office of Medan City with a significance value of 0.000.
Co-Authors Austin Alexander Parhusip Nike Ardila Halawa Tasya Intana