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All Journal Journal Competency of Business Journal of Informatics and Electronics Engineering
Asih Endah Subandiyah
STIE IEU YOGYAKARTA
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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KONTRIBUSI IDENTITAS MEREK, KUALITAS LAYANAN, DAN STANDAR HARGA DALAM MENENTUKAN PEMBELIAN TIKET LION AIR DI YOGYAKARTA Hartini Prasetyo Wulandari; Asih Endah Subandiyah
Journal Competency of Business Vol. 10 No. 1 (2026): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v10i1.3816

Abstract

Study This aim For analyze contribution identity brand , quality service and standards price to decision purchase Lion Air tickets in Yogyakarta. This study important Because industry flight cost low the more competitive , while consumer No only consider price tickets , but also image brand , experience service , transparency costs , and suitability accepted values . The Yogyakarta context becomes relevant because Yogyakarta International Airport or YIA is one of the knot mobility air important in the southern region of Java, with Then cross continued flights and passengers​ recorded by the Directorate General Air Transportation . Lion Air also expanded service from Yogyakarta, one of them through Yogyakarta-Tarakan route in 2025. Research This use approach quantitative with method survey to consumers who have ever buy or use Lion Air tickets from or towards Yogyakarta. The sample was determined with purposive sampling technique . Data were analyzed use multiple linear regression or Partial Least Square Structural Equation Modeling . Research results expected show that identity brand , quality service and standards price own influence positive to decision purchase ticket . Findings This can give input for management airline in strengthen trust consumer through consistency identity brand , improvement quality services , as well as policy transparent and competitive prices .​
Strategi Fintech Dan Mindset Generasi Z Dalam Manajemen Keuangan Digital Tinjauan Keamanan Informasi Dan Regulasi UU PDP Asih Endah subandiyah; Andri Purnamawati; Eny Sulistyowati
Journal of Informatics and Electronics Engineering Vol. 6 No. 01 (2026): Juni 2026
Publisher : Unit Penelitian dan Pengabdian kepada Masyarakat Politeknik TEDC Bandung Jl. Pesantren Km 2 Cibabat Cimahi Utara – Cimahi 40513 Jawa Barat – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70428/jiee.v6i01.1556

Abstract

Akselerasi Fintech yang masif di kalangan Generasi Z seringkali tidak diimbangi dengan pemahaman teknis terkait keamanan data. Penelitian ini bertujuan untuk menganalisis strategi platform Fintech serta pola pikir Gen Z dalam mengelola keuangan digital dari perspektif keamanan informasi. Metode penelitian menggunakan studi literatur sistematis dan analisis regulasi, khususnya Undang-Undang P2SK dan UU PDP. Hasil penelitian menunjukkan adanya dominasi strategi Hyper Personalization berbasis Big Data dan Machine Learning, paradoks literasi digital pada Gen Z, serta compliance gap terhadap UU PDP. Temuan juga mengidentifikasi tiga dampak sistemik utama: erosi otonomi finansial akibat manipulasi arsitektur sistem, siklus jeratan utang dan tekanan psikososial yang diperparah oleh praktik data driven harassment, serta krisis kepercayaan digital yang berimplikasi pada stabilitas ekonomi makro. Sintesis dari temuan ini melahirkan model alternatif Safety Educated Strategy yang menekankan edukasi adaptif, akuntabilitas algoritma, dan restorasi kedaulatan debitur melalui desain UX yang resilien. Penelitian ini menegaskan bahwa perlindungan data bukan sekadar aspek teknis, melainkan fondasi etika bisnis digital yang menentukan keberlanjutan ekosistem Fintech di Indonesia.
Co-Authors Andri Purnamawati Eny Sulistyowati Hartini Prasetyo Wulandari